Which Social Media is Best for Your Company? Instagram Works for Fifty Shades of Grey

Image from author E.L. James Instagram Account

Yesterday I got an update in my news feed that said “Fifty Shades of Grey Filming Begins: Get Your Handcuffs Ready” with an image of a clapperboard, see above, with time, roll, scene and take information. The clapperboard image was posted on the Instagram account of the author of Fifty Shades of Grey, E. L. James.

Instagram is the perfect social network to post the clapperboard image. It was perfect for a couple of reasons: 

  1.  Buyers of the Fifty Shades of Grey book trilogy use Instagram.
  2. Users of Instagram fit the demographic of the potential buyer of the Fifty Shades book trilogy and movie.
  3. Instagram is for images, it’s a great place to post the image of the clapperboard image signifying the beginning of the Fifty Shades of Grey movie production for fans to see and begin getting excited about. *Note –  The hype surrounding the movie is in full force,  the release is scheduled for February 14, 2015 and already we are seeing images from location scenes in Vancouver. You can read more about it here.

As a business owner, asking yourself these questions when trying to identify which social networks you should be a part of is helpful.

  1. What social networks do your customers use?
  2. What social network fits your demographic?
  3. What social network naturally lends itself to your type of business?
  4. Do I have the time and resources it requires to properly create content daily?

The previous questions will help you begin to understand which forms of social media  is best for your company. I run down this list of questions often to help determine what forms of social media are best for my products and services. During our coaching and training sessions,  find out more about our coaching and training, we answer these questions and provide a step by step plan for social media success.

Have questions about social media? Contact us or email mmiller@mindwhirl.com or leave your question in the comments section below.


About Shelly Miller

Entrepreneur, marketer and social psychologist - I help you make the most of your business with marketing, online and offline.

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