The Secret of the Pink Pig – Scarcity in Marketing

pink pig - scarcity in marketing

I love marketing!

Marketing allows you to create tests and experiment on living, breathing people. It’s magical.

There’s all kinds of fun stuff you can do. You can test popcorn purchasing habits in a theater where you have a geographic monopoly. You can test an immediate upsell on a purchaser after the sale on the Internet. You can test cheeky email subject lines beside conservative ones.

Always looking for a winner.

Speaking of winning marketing ideas, an old standby for marketers is [Read more…]

The Uncanny Behavior of Gmail Users


4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

People Love to Buy — Especially on Black Friday!

Black Friday at North Point Mall

People love to buy!

They don’t like to be sold… but they love to buy!

Black Friday is the one time of the year that you see the love of shopping come out in full force. But are marketer’s changing consumer’s behaviors by forcefully taking advantage of the holiday season?

Who invented the term Black Friday?

Black Friday Discounts at North Point MallOriginally taken from the stock market crash, Black Friday became a term that described the gridlock in Philadelphia that occurred the day before the Army-Navy football game as holiday shoppers and football fans descended upon the city. [Read more…]

How to Persuade Anyone using Pacing and Leading

pacing and leading

There’s a popular saying, “Don’t bring a knife to a gunfight.”

Who would? That would be foolish.

Then why do business owners market their businesses (a true gunfight if ever there was one) without using the persuasive equivalence of guns?

Pacing and leading is one of these weapons, and could quite possibly be one of the most powerful techniques for persuasion psychology in marketing. Simply stated, it’s one of the big guns. [Read more…]

Famous Failures – Failure and Feedback


photo credit: Thomas Leuthard via photopin cc

I just read an interesting article on “famous failures” which further solidifies the fact that there is no failure only feedback as Michael mentioned in the M5. I want to add that there can be failure if you refuse to perceive your experience as anything other than a failure. It takes a conscious effort to see the value from the failure, the feedback, and move forward with that knowledge to make our next experiences better.

In the article, Famous Failures, Oprah Winfrey, Michael Jordan, Harland Sanders, and Norman Vincent Peale are mentioned with the highlights of the “failures” they faced. They pushed through these failures even when some of them were about to give up. Can you imagine if Oprah, Michael, Harland, and Norman would have given up? [Read more…]