B2B Sales – Where Leads and Sales Come From


If you’ve got kids at some point, you’re going to have to answer the question. Where do babies come from? Well, even though they’re adults, most business owners have a similar question. Where do leads and sales come from?

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You Need A CRM System


If you’ve been following this series, you know, we’ve been walking the buyers journey through the marketing side of the funnel, but we’re gonna break from the buyers journey for a moment and move to the sales side of the map. Before we cover the post sale process. The reason is we want to talk about all the ways you can generate leads and convert them to prospects, before we talk about the post sale process. So let’s get started after this sting.

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BoFu – Convert Leads by Creating Desire and Building a Case to Buy


Are you ready to talk about the bottom of the funnel? This is where the money’s made. And if you want to convert leads to sales at a high rate, you want to make sure you have your bottom of the funnel, right? So what is the bottom of the funnel? What’s its role? And where does it fit into your sales and marketing system.

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Top of Funnel Marketing – Understanding ToFu


Do you like tofu? Your future customers and prospects do?

Here’s why. They have a problem, a challenge and a need for information. If you do tofu, right, you can convert them to customers.

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B2B Paid Advertising Sources and Strategy


You want to know what a business really is, at its most basic level, business is arbitrage. You spend $1. And you get more than $1. back no matter what you do, you need a way to consistently bring in customers.

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