Sales Research – Building Prospecting Lists and Personalization


What we started last week when we talked about data pools and where leads come from is continued this week when we get to know an actual prospect and prepare to reach out.

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Ep 17 – Pipeline Empty?

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Ep 16 – Get the Most Out of Your Content

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ICP Persona – How to Identify Your Ideal Customer


Do you know the first thing you must do before you start marketing and selling, get to know your ideal client persona. Call them, your persona, your avatar, your ideal client profile, your target market, your ideal target your market, ideal client profile, persona.

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