Ep 17 – Pipeline Empty?

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BoFu – Convert Leads by Creating Desire and Building a Case to Buy

Are you ready to talk about the bottom of the funnel? This is where the money’s made. And if you want to convert leads to sales at a high rate, you want to make sure you have your bottom of the funnel, right? So what is the bottom of the funnel? What’s its role? And where does it fit into your sales and marketing system.

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MoFu – Generate Leads and Speed up Your Sales Cycle

Welcome to the middle of the funnel, also known as MoFu.

This is where a true sales funnel begins. That’s where you generate leads, and speed up your sales cycle, all while building a brand engagement and increasing awareness about your business. strap yourself in because we’re going deep.

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Top of Funnel Marketing – Understanding ToFu

Do you like tofu? Your future customers and prospects do?

Here’s why. They have a problem, a challenge and a need for information. If you do tofu, right, you can convert them to customers.

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