Are you looking for the latest and greatest marketing info on the planet, so you know how to market your B2B business in 2020 and beyond? Do you want to grow your business exponentially? Do you want to make a lot more money?
Stick around and I’ll introduce you to the model that will help you accomplish all that and much, much more.
Where Is Marketing Headed?
The trouble with marketing now is it’s all over the place. Even the experts are grappling with questions such as: “Is digital marketing separate from regular marketing?” “Should it be equal to or subordinate to marketing?” Or even, “should our business not have a CMO anymore, and instead have the function run by a group of “officers,” like experience officer, creative director, revenue officer, director of branding and customer officer or director of customer experience?”
In the Harvard Business Review article “There are 4 futures for CMOs (some better than others),” the authors Mark Bonchek and Gene Cornfield detail what’s plaguing marketing: “we’re entering into a new age of digital transformation. …Today’s consumers and business buyers have more choices and higher expectations than ever before.
