Ep 16 – Get the Most Out of Your Content

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Podcast Transcript

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BoFu – Convert Leads by Creating Desire and Building a Case to Buy


Are you ready to talk about the bottom of the funnel? This is where the money’s made. And if you want to convert leads to sales at a high rate, you want to make sure you have your bottom of the funnel, right? So what is the bottom of the funnel? What’s its role? And where does it fit into your sales and marketing system.

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Top of Funnel Marketing – Understanding ToFu


Do you like tofu? Your future customers and prospects do?

Here’s why. They have a problem, a challenge and a need for information. If you do tofu, right, you can convert them to customers.

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B2B Paid Advertising Sources and Strategy


You want to know what a business really is, at its most basic level, business is arbitrage. You spend $1. And you get more than $1. back no matter what you do, you need a way to consistently bring in customers.

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How to Increase Organic Traffic to Your B2B Business


If you want to get traffic to your website, there’s 2 main ways to do it.

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