BoFu – Convert Leads by Creating Desire and Building a Case to Buy

Are you ready to talk about the bottom of the funnel? This is where the money’s made. And if you want to convert leads to sales at a high rate, you want to make sure you have your bottom of the funnel, right? So what is the bottom of the funnel? What’s its role? And where does it fit into your sales and marketing system.

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Top of Funnel Marketing – Understanding ToFu

Do you like tofu? Your future customers and prospects do?

Here’s why. They have a problem, a challenge and a need for information. If you do tofu, right, you can convert them to customers.

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B2B Paid Advertising Sources and Strategy

You want to know what a business really is, at its most basic level, business is arbitrage. You spend $1. And you get more than $1. back no matter what you do, you need a way to consistently bring in customers.

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Search Engine Optimization for B2B Businesses

So what’s the deal with SEO? Back in 2004, you couldn’t go anywhere on the internet without hearing about SEO. There were hundreds of courses that were teaching you to be number one, or to get free traffic from Google. Today, SEO has taken a backseat. So what happened?

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Why Your Website Is Your Most Important Marketing Tool

Your website is your most important marketing tool!

Your website is your most important marketing tool because as a B2B business, you want to generate leads!

AND … You can’t do any form of digital marketing without it – because it’s the hub of all your marketing.

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