Top of Funnel Marketing – Understanding ToFu

Do you like tofu? Your future customers and prospects do?

Here’s why. They have a problem, a challenge and a need for information. If you do tofu, right, you can convert them to customers.

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B2B Paid Advertising Sources and Strategy

You want to know what a business really is, at its most basic level, business is arbitrage. You spend $1. And you get more than $1. back no matter what you do, you need a way to consistently bring in customers.

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How to Increase Organic Traffic to Your B2B Business

If you want to get traffic to your website, there’s 2 main ways to do it.

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How to Align Sales and Marketing

How to Align Sales and Marketing

If you are interested in aligning Sales and Marketing and wonder how it’s done, the answer is simple.

You align Sales and Marketing via:

  • Content
  • Process

If that’s the answer you were looking for … you’re welcome..

But, if you want to understand how content and process make the magic happen, then keep reading.

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How to Market Your B2B Business Now

How to market your business in 2018

Are you looking for the latest and greatest marketing info on the planet, so you know how to market your B2B business in 2020 and beyond? Do you want to grow your business exponentially? Do you want to make a lot more money?

Stick around and I’ll introduce you to the model that will help you accomplish all that and much, much more.

Where Is Marketing Headed?

The trouble with marketing now is it’s all over the place. Even the experts are grappling with questions such as: “Is digital marketing separate from regular marketing?” “Should it be equal to or subordinate to marketing?” Or even, “should our business not have a CMO anymore, and instead have the function run by a group of “officers,” like experience officer, creative director, revenue officer, director of branding and customer officer or director of customer experience?”

In the Harvard Business Review article “There are 4 futures for CMOs (some better than others),” the authors Mark Bonchek and Gene Cornfield detail what’s plaguing marketing: “we’re entering into a new age of digital transformation. …Today’s consumers and business buyers have more choices and higher expectations than ever before.

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