Using Smell to Sell – Manipulating the Olfactory


You are in a rush to get holiday shopping done when all of the sudden a smell hits your nose. It’s CHOCOLATTTTEEE! That undeniable smell you won’t be able to ignore. You know what needs to be done, you must stop what you are doing and go find the source of the chocolate smell… NOW.  [Read more…]

Get Creative with Your Sales – Inspired by an Olympian


It’s that time of year – the Olympic trials begin! I can’t really explain why I have an unnatural love for the Olympics, I’m not really much of a sports fan,  but every three and half years I feel like I’m going to Disney World watching the trials and then the events leading up to the Olympics beginning February 7 2014.  [Read more…]

M5 – Micro Commitments

Hi It’s Michael,

Welcome to this week’s M5!

If you have children, you may have had the experience of your child asking if you were having a good day, then once you said yes, they asked you to buy them something.

Children instinctively know the power of a micro yes, which can also take the form of a micro commitment. [Read more…]

Make It Easy for Customers to Do Business With You – Sales Process


This seems like a no-brainer right? You have a great product and you sell it to your customers.  It seems simple and obvious to me, and yet, in the last couple of days I have been surprised at how hard it is to do business with some companies.  [Read more…]

Want to know how to get more sales?


You can make your customers think you are reading their minds, and believe you are in their head by telling them exactly what your product or service will do for them, and by touching on their hopes and frustrations about having your product. How do you do this?

Simple, think about the last couple of items you purchased. Why did you make the purchases? [Read more…]