If you want to learn to make videos for your business so you can attract followers who become leads and customers… then stick around because I’m going to show you how to make them.
In the next few videos, we are going to do a deep dive on creating videos for your business.
We’ll show you how to make them, what to say, how to promote them and more.
But right now, let me show you our gear and give you some examples so you can decide what’s best for you.
Let me just say… You need to make videos for your business. The marketplace is getting more and more crowded. You need to stand out, become an influencer and build thought-leadership.
In the near future, because of increased competition, the only true differentiator of a business will be the owner of the business and their personality. You will be your Unique Selling Proposition. But it won’t matter and won’t work if no one knows you. You have to build yourself into an influencer first… you have to build your personal brand first – in order to be able to leverage it as your unique selling proposition and grow your business.
That’s why you need to start creating videos now.
OK, there’s a lot that can go into video production, but it can get expensive.
Luckily, technology – like this phone – helps you make up for it.
But it doesn’t work in every situation.
And that’s important to point out, because creating great video requires you to control or use the environment.
In our studio, we control the light, the sound and the quality of the video.
But if we take it outside, or on the road, or even just reposition the camera in the studio – we have to think about Light, Sound and Video again.
I’m going to show you our studio set up and compare it to our phone and webcam so you can see and hear the differences. But keep in mind that we’ve been building this over time. And it’s not the best you could get by a long-shot, but it works for us and that’s what’s most important.
Here is our current set up.
We have a Canon Rebel 9si mounted to a Manfrotto tripod.
We’ve recently added a mini teleprompter to speed up production.
Before we started using the teleprompter, because of the way we set up the videos, it was taking us about 3 hours to write, 2 hours to shoot and 8 – 10 hours to edit. That’s not including publishing and promotion.
Since we started using the teleprompter on our videos, those videos are now at 2 hours to write, 30 min to an hour to shoot and 1.5 hours to edit.
So it went from about 15 hours to produce a video before, down to 4 – 5 hours.
The teleprompter has made a big difference and we save a lot of time on our videos.
Well, until we decided to make this series which is going to require a lot of edits!
OK, let’s keep going.
Behind the camera, for lighting we have two whatever these are.
They are COB LEDs. They make sound that might be hard to manage in some situations, but luckily we have a RodeCaster Pro. That has special technology to take it out.
And speaking of the Rodecaster Pro, here it is.
This is a dream for podcasting. Because you can plug up to 4 microphones into it and monitor each channel with headphones. It has sound pads you can use to play music and other sounds. You can adjust the inputs on each channel and because it’s for podcasts, it has special technology that automatically masters your voice for richness and tone and takes out the room noise like the heater or air conditioner coming on, or the sound of the lights.
This piece has improved the quality of our videos dramatically!
Paired with the rodecaster pro, you have to have quality microphones.
For our podcast we use Rode Podmics, and for our vlogs like this, we use a Rode shotgun mic and a desk stand.
You can tell I like Rode. It’s because I’ve never had a problem with them like others and even though each microphone is designed for a specific purpose, or use, instead of having one mic try to do everything, I know the results I’m going to get with it. I know what this mic is going to sound like when I get to editing…. And I won’t have to dub my voice or reshoot.
If you have any questions on sound, I’ve found the people at Sweetwater are excellent. They are knowledgeable and helpful. They don’t sponsor this video, we’ve just had a very good experience with them personally.
Then we come to the computer, which is super important because it allows us to dial everything in as much as possible before we start shooting. And it monitors what we are doing as we make adjustments… So we don’t have to do reshoots. At first, when we didn’t have the process down we had to do several reshoots. Reshoots suck!
We don’t record on the computer. It’s just a monitor. We record the video in the camera on a Micro USB Flash Drive. And the Rodecaster Pro has one as well. So we are getting great video and great sound.
Which remember, there are 3 variables you absolutely have to control.
Light, sound, video.
That’s the only way you can make a great video.
The background and the personality in front of the camera matter as well, but without good light, sound or video quality, no one will want to watch it.
So let’s look at that for a minute.
Your camera has a couple of important features. They usually talk about aperture and focal length, but I’m going to tell you the most important. First is focus. Which is obvious. But the second is white balance. This makes sure your video doesn’t have weird tones, or colors and ensures that white looks white.
But in order to control white balance, you have to control the light. So even though this room has windows, we can’t control the sun or the clouds, and there may be subtle variations in the light from shot to shot which will make the video look bad. So we have to cover the windows with paper.
And to illustrate this, let’s get the white balance set on the studio lights and look at what happens when we turn on the overhead light.
Everything looks wrong.
But that’s with a digital camera. The camera on your phone is more user friendly and will adjust to the new light and try to maintain white balance.
And since we are talking about using a phone, why not just use your phone and forget all of this studio stuff?
Well, you could! It’s the easiest way.
Your smartphone is basically a studio in your pocket and it’s been designed to produce some really great video.
There’s really only three problems with using your phone.
First, if you want to point the phone at yourself and watch yourself speak, so you ensure you are in the frame, you have to use the front camera, which isn’t as good as the rear camera. So the quality is lower.
Second, is sound. If you are in arms length of your phone, the sound is great. But if you go out a little farther, the microphone can’t pick you up.
Lastly, unless you can do the video in one take, you will have to edit. While there are editing tools on the phone, I have trouble using them because I can’t see it and my fingers are too big for the small buttons. So I have to pull the footage off my phone and edit it on my computer.
When you are recording with your phone, the best tool we’ve found is this mini manfrotto tripod.
You can use it to hold your phone a little higher so you don’t see your arm. And it helps keep your phone steady. But you can also sit it down wherever you are and speak directly into the camera.
Lastly, let’s look at your other option for making videos. Your computer.
If you have good lighting, you can use a simple webcam like this, along with a pair of headphones with a microphone and record great videos using your computer.
And the cool thing is, there’s a free program for windows and mac called OBS studio which allows you to record the video from your webcam and your desktop and records the audio and everything.
The downside is there is a learning curve, but it’s not too bad.
The upside is it’s a very sophisticated tool created to mimic actual television studio production tools. So you can have multiple cameras, switch between your computer, make picture in a picture, throw on lower thirds and animations, and a lot more.
Well, we’ve covered different set-ups and tools that you can use to get started creating videos for your business.
In future videos, we’ll discuss the other factors, like “what do you say?”, “How do you write, shoot and edit?” and more.