If you are a managed services provider and you are not getting the return on investment you need from your online marketing, stick around. I’m going to give you the pointers you need to know.
As I look at the marketplace for Managed Services Providers and talk to business owners, it’s obvious that most have tried just about all the online marketing strategies at one time or another. They might have worked with big pay per click companies, worked with a local web designer and created a slick website, tried SEO, and maybe even ran some Facebook ads.
But at the end of the day, they have come to the point where they don’t really believe Internet marketing works because they haven’t seen a tangible, positive return on investment.
This is a common problem with Internet Marketing because there isn’t a plan or a coordinated strategy in place to ensure you get results.
Most often, MSP marketing is ad-hoc, built off a spur of the moment idea – it’s one channel, one-shot, and limited in scope.
This is why we created the Client Magnet System.
You see, Marketing doesn’t work if you are throwing ideas against a wall here and there hoping something sticks.
You need to implement a system that organizes all of the different aspects of your Sales and Marketing into a repeatable process that is built to deliver results.
A system is much more than a singular strategy. It’s an all-inclusive approach. And that’s what you need to position yourself as the go to MSP in your market.
But I want you to think about Sales and Marketing as the front-end of your business. This is the Client Acquisition phase.
Within that phase, on the marketing side, there are typical digital marketing services, I call them the digital marketing diamond and they are sometimes referred to as the core four. They are: website, SEO, PPC, and Social media.
Now these tactics are powerful. But they are limited. You can build a business on SEO, but it’s going to take a long time. You can build a business on PPC, but it’s going to cost a lot of money. You can build a business with social media, but it’s going to require a big investment of time and energy.
The truth is, these are good tactics that can be profitable if you use them right and do them consistently, but they are limited in scope and don’t come near delivering the results possible with a complete client acquisition system.
It’s only by developing a complete Sales and Marketing strategy (a client acquisition strategy) that uses the standard digital marketing tactics but expands the scope from digital to client acquisition in order to take advantage of every tactic available to you that gives you the results you are looking for.
Now, typically business owners don’t want to do everything, they just want to do what works.
The problem is, it’s only a system that incorporates everything that gets results. Doing one thing, rarely ever works.
And here’s why: Marketing tactics are intertwined. They all rely on each other. It’s marketing experts selling courses that tell you, you only need one thing to be a smashing success. And… it just so happens to be the one thing they are selling.
But here, let me prove it to you. Let’s start with the thought, “I want to do social media marketing.”
OK, simple! Just post content to the different channels. It’s just that easy!
Oh, wait, what content am I going to post? Well, I could do pictures of myself and the people in the office. I can do quotes, but is that really going to move the needle and build an audience of buyers? OK, then I’ll have to create really interesting content if I want to build a solid audience of people interested in what I sell. And you know what, I’d like to communicate with them in other ways because I don’t have their contact information. What I really need is for these people who find me on social media to come to my website and fill out a form and give me their contact information. So that means I need a website with a landing page and I need to capture their information, so I need marketing automation. And I might as well put the content I’m creating for social media on that website in a blog. But how do I get people to my website in order to sign up? I must have to create and give away something irresistible to my ideal client – like an eBook to get them to trade their contact information for it. And I want my leads to know I have new content and an eBook they can read, watch or listen to. So I’m going to have to use email marketing to let them know. But wait. I have a website, I need to do SEO so Google will send me some traffic and I don’t have to rely only on social media to get attention in the marketplace. Oh, but there are also other ways to get attention. I could use paid ads, I could send letters and postcards, I can arrange joint ventures, I can call them.
Do you see what’s happening here?
It’s all connected. You can’t single out one tactic and get results. They are interdependent. They rely upon each other.
And this is what the Client Magnet System is all about. We have defined processes for building your website to convert, and make sure you are showing up where your clients and ideal clients are looking like Google and Facebook, but also in their email, in the mail and more.
Then we track and measure everything so you can clearly see what you are spending, how many qualified leads you are generating, your average cost per lead, your return on investment and identify the channels and tactics that are working best for you in your market.
This is how you take your business from $1 million dollars to $3 million dollars in three years and plant seeds for continued, rapid growth.
I know that may sound too good to be true, but that’s why I want you to jump on a strategy session with me and let me show you the Client Magnet System and let’s assess where you are now and identify what you are missing, but could be doing to get you back on track, increase your results, and get your business growing. I’ll even give you a workbook so you can keep track of the areas in your sales and marketing that need work.
The call is free. I am going to explain our offerings at the end, but it’s completely up to you, there’s no sales pressure to buy. My goal is to give you the information you need to know to be successful – and you can’t be a successful MSP without being able to sell your services.
I promise you, if you are struggling and getting a low return on your marketing investment, and you are frustrated with digital marketing… this will be a game changer for you.