Ep 18 – Screw Politics

LISTEN to the Mindwhirl Marketing Podcast Ep 18 – Screw Politics

WATCH The Mindwhirl Marketing Podcast Ep 18 – Screw Politics


Podcast Transcript

Shelly Miller 

Welcome to the Mindwhirl Marketing podcast with your host, Mike, Shelly Miller, your source for B2B business building information where we talk sales and marketing and give you the insider secrets you need to know to grow your business. We want to help you attract leads and sales and show you how to align sales and marketing. So you get more sales faster with less cost.

Mike Miller 

Alright, Shelly, we have a special episode this week. Which 50% of the audience will not like?

Shelly Miller 

You think it’s 50? I don’t know.

Mike Miller 

Yeah, well, numbers are right. Um, yeah, 50% of the audience will like because we’re going to talk about the election. Oh, Trump versus Biden.

Shelly Miller 

Oh, yeah.

Mike Miller 

Who will win? Who will destroy the world? Right. So and that’s the thing. That’s the thing. So we thought as business owners, we had a rare take on it as small business owners, right. So not the not the 1% corporations. But small business owners, we have a special take on it that you might like, or enjoy, or at least need to hear. Right. So we’re not going to tell you what you should do. But you know, here’s an idea. Here’s a thought.

Shelly Miller 

Okay, let’s go. Okay.

Mike Miller 

So basically, as marketers, we know that we have to leverage media, too. Basically, get our message out there and share our message wide enough, but targeted enough, right. So that it will get interest. Right? Yes. And we have to do it in a way that will get someone’s interest. So there’s the term is clickbait. Right. So there’s things that you can do to manipulate people’s attention. Yes, to get them to, you know,

Shelly Miller 

engage in your content,

Mike Miller 

there you go. Engage in your content, to fill out your forms to become leads to purchase.

Shelly Miller 

Yes.

Mike Miller 

Well, that’s being done to us all the time. And we’re being influenced, especially put, you know, in this in this election, we’re being influenced by the politicians and their campaigns, by the media, and by social media.

Shelly Miller 

Yes, we are.

Mike Miller 

I mean, it’s obvious it is, right. So. And the whole thing about that is that this is is important is you have to like we have to give you an example of how you could reframe different things, right, how you could reframe one thing different ways. So let’s give you the Coronavirus and the response to it. Well, so on the so there’s two sides to every story.

Shelly Miller 

Yeah, there is right. Always.

Mike Miller 

So on the Trump side. You know, what’s the story? That he saved 2 million people. Right. But on the Biden side, the story is Trump killed 200,000 people. Yes. Right. Like the headline. And blood is on his hands. Yes, right. For everything he’s done. Blood is on his hands. He’s actually killed people. But on the Trump side, he’s saved people with all the work that he’s done. Right? So how do you decide, especially nowadays, when, you know, like cable news, they’re, they monetize that. They make money off of your attention. So they want to use as much clickbait as much, you know, inflammatory content as possible. Because it’s either, you know, can you believe they’re doing this? Or this is how it should be. Right? Right. And they’re not allowing it. And this is what we want, but they’re not allowing it. So it’s, it’s, it’s really interesting how it’s being framed. And the thing is, is that frames, set the mindset, the mental state of the person being framed, right, right. So in marketing, we do a lot of work to come up with the ideal client profile the ideal client persona And to do that we have to get into their heads and understand what they’re thinking. Well, what’s happened over time, especially in this election cycle is that people like the media has identified its target audience, and then like gone full bore with that would their beliefs, right. And social media then comes in and amplifies the same belief system?

Shelly Miller 

Right.

Mike Miller 

So if you’re a Democrat, you know, you’re seeing children in cages,

Shelly Miller 

you’re seeing targeted information for democratic beliefs. Yes.

Mike Miller 

And if you’re a Republican,

Shelly Miller 

you’re seeing targeted information with Republican beliefs. Exactly. You know,

Mike Miller 

look at the parades or whatever. Yeah. So you have to, yeah, I don’t know. Whatever it is, they see. So, um, you have to realize that you’re being manipulated.

Shelly Miller 

I hope everyone does. But you do you need to know you’re being manipulated?

Mike Miller 

Well, as a marketer, I’m here to tell you, you’re being manipulated. Yes. Right. Yes. That’s what our job is, essentially. And I know that sounds awful. But this isn’t a moral issue. This is just straight facts.

Shelly Miller 

It is. And there are many ways to look at manipulation. But the fact of the matter is, is you can you could qualify manipulation as when you try to sell your products to anyone, you’re trying to manipulate their beliefs. Yeah. So you know, yeah. Also, it’s how you frame it, is it a negative or a positive thing?

Mike Miller 

Is that

Shelly Miller 

I know, I have a good product, for example. So it’s, I’m not manipulating you, I’m really trying to tell you I have a good product, just like you are, you know, just like, you know, any business owner who’s selling their products? So is it really manipulation? You’re trying to sway them to your product? Because you believe it’s better? Right? So it might not always be a negative thing?

Mike Miller 

Right? Well, everything is manipulation. It is. You can’t get away from it. You know, in the next five minutes, you’re going to be manipulated in some way? Yes. So, but the thing is, is that now, with the election and the media and the politicians and the social media all working together, really they’re complicit in the, like, they talk about the division of America. They’re the dividing force. Right? They’re the wedge. Yeah, they are. Right? Because we’re, the people aren’t divided. I walk around and meet people and talk to people and no one hates me. You know, yes. And no one asked me what my political beliefs are, so that they can hate me. So, you know, what’s all this mean? This means that you have control over your own mind. And you should focus on what you can control. Yes, you should like your business. Yeah. And your family and your life, the things that make you happy. Right, right, because it doesn’t really matter who’s in office, as long as you’re focused on what you can control and taking care of your life and your business.

Shelly Miller 

Right. And we know it doesn’t matter. Who’s in office, I mean, especially business owners who’ve been in business for years, like we’ve been in business for 23 years. It hasn’t made a difference if it was a Republican or a Democrat. It never makes a difference. We have still been successful. We still grow, and we continue to build our business year after year. Yes. I mean, you know, if you wanted to get nitpicky, you could say maybe there’s been years when we did better than others. But could we go attribute it to a certain political party?

Shelly Miller 

I don’t know.

Shelly Miller 

Maybe it was just the times maybe it was just the economy at that time? Not due to the president in office? Who knows? Right. But what I do know is, is we’ve been in business since 1999. And we are still in business. Right? Through every president we’ve had during that period of time.

Mike Miller 

Right, exactly. Well, and that’s what’s funny about that, is that, you know, we’ve had up times we’ve had downtimes, but have they gone with presidents? Or have they been more about our beliefs and our mindset, right, and our work ethic and effort, right. So, or knowledge and lack of knowledge, you know, sometimes you have to experience things.

Shelly Miller 

Sometimes you do

Mike Miller 

 right? Yeah, because when you go through growth phases, there’s always like a hiccup at certain phases. And that’s just natural, you know, part of natural growth. So, it is And what’s funny about it is it It reminds me too, of Dan Kennedy showed some research that was done. Basically, in 1955, they did research on the wealth distributions, you know, amongst the populace. Yes. 1% had so much money had more money than God, right? like four or 5% had enough money, they didn’t have to worry about money the rest of their lives, right? They could work, they could not work, it’s just up to them, they don’t have to work. Then there’s like, 10% of the people who are well off, you know, they’re making money, but they don’t, they can’t necessarily retire. Then there’s, like, 60 or 30% of the people, I’m getting it all wrong, but 30% of the people who they’re middle class, and then there’s 15% of the people who need assistance. And then there’s like, 10% of people who are dead. Yeah. Right. So then fast forward to 2015. So, and Dan Kennedy statement is, back in 1955, your only choice, your only opportunity to make extra money was doing things like selling stuff at flea markets. And you know,

Shelly Miller 

right, right, there was no internet. So

Shelly Miller 

right. So so your cell, your garden, the extra garden items, you had your corn, your beans, your cucumbers,

Mike Miller 

yeah, make a stand on the side of the road, things like that. Fast forward to 2015, you’ve got a cell phone in your pocket that basically has a typewriter in it has a phone in it has like all of the business tools. Right? So you’ve got, you’ve got all this opportunity. And we have the internet. So let’s look at the wealth. You know, again, the wealth chart again, yeah, let’s look at the wealth chart again. Everything is the same, isn’t that the same 1% got all this money, you know, 4% still have more money than they need. You go all the way down. The only difference is there’s less people dead because medicine is better. But what it did was put more people into the the need assistance, you know, they need assistance, or they’re barely making it category. Okay, that’s all changed. So the people with the money have the money, the people with out the money are still without the money. The politics have changed wildly over that time period.

Shelly Miller 

And our technology has changed wildly over that period.

Shelly Miller 

And still, it looks the same.

Mike Miller 

So what’s the common denominator? What’s the logical meaning to those statistics? To that research? It could only mean that it’s the behaviors and the beliefs of the people themselves.

Shelly Miller 

Yes. I agree. I mean, that’s really the only thing that it points to.

Mike Miller 

Yeah. So in this time of election mania, right, where we don’t know the outcome yet, who it will be, but the we’re we’re saying that it doesn’t matter who it is.

Shelly Miller 

No, it does not matter. I mean, another quick example is, I remember when al gore and I’m sorry, not Al Gore, a Bob Dole. Perot, and Clinton were running. Yeah. And I was enamored with perot. I was do and I thought I got a vote for Perot. And my boss found out and he was outraged. He was like, what a vote for perot means a vote for Clinton and I want dolder when you’re taking you’re taking votes away from dole if you vote for bro because perot will never win. Yeah. And I thought, what, what are you talking about? You know, it was like, and, you know, and he just went on if you do that the world’s gonna end basically. I mean, he didn’t use those words, but that’s how they were all acting, you know, like, it can’t be Clinton. Oh, my gosh, it can’t be it has to be dole. It’s just the world would end if you if we don’t have dole. Right. Here we are. The world didn’t end.

Mike Miller 

Yeah, exactly. Exactly. That’s That’s the point. Because everything that they’ve said, you know, we’ve watched both sides in this election cycle year,

Shelly Miller 

you know, seems like

Shelly Miller 

years and years.

Mike Miller 

And that’s probably why it’s better in the UK and in Australia. I think both of those are like two weeks long. Maybe a month at the most.

Shelly Miller 

Oh, really?

Mike Miller 

I did. Yeah, they don’t go years. Okay. You know, they

Shelly Miller 

Yeah, well, it would be good. If it didn’t go years.

Mike Miller 

They still they still talk smack about the other parts.

Shelly Miller 

Of course They do.

Mike Miller 

Yeah, but but but their election doesn’t take that long. So but ours was like a year. Anyway, we listen to viewpoints from both sides and They weren’t like it was always offense and inflammatory. And how dare you know, how dare the president do that? How dare Nancy Pelosi? They’re trying to go left and destroy the world. They’re trying to go right. They’re Nazis. Right? You can’t be Nazis and have any rational thought. So then therefore, you can discount those people. That whole half of America, you know, yeah. And it’s it’s a, it’s a flawed, it’s flawed.

Shelly Miller 

It’s just so logic.

Mike Miller 

It is. It’s flawed logic, and it’s horrible. And what it does is it creates belief systems in you, and you have all these people out there trying to manipulate you and use your attention, give you beliefs, so that you’ll basically do what they want.

Shelly Miller 

Right? And take up your time. Yeah, that you should and could have been spending on your business.

Mike Miller 

Exactly. That’s the best point.

Shelly Miller 

It is for me, because you know, it did you know, I think everyone had a fear of the election. And was it going to be over that night? And then when it was in it got Oh, and then we brought it into the next day? And then the next day, the next day? Yeah. And you let it linger on you? And it’s not helpful. Yeah. Because what’s important is your business, right? Your family, your outcomes, your goals. That’s what’s important. The things you can control the things that you can control.

Mike Miller 

Yeah. Yeah. So if you voted, you did your job. That’s all you could do. That’s all we could do. Then whoever’s the president is the president. Yeah. They’re the president. And we accept it. But back to work.

Shelly Miller 

Yeah. gonna continue with my path. Exactly what I’m doing and growing my business, right. And

Mike Miller 

we hope you do, too. We do. We do. Because that’s the American dream. And if you want to achieve something, all you have to do is work for it.

Shelly Miller 

Yes. And to me, that’s the most patriotic important point of it. It is the American dream of having your own business. owner and entrepreneur.

Mike Miller 

Exactly. That’s that veterans. That’s America to me.

Shelly Miller 

There you go. So I agree.

Mike Miller 

Awesome. Anything else to add? I don’t. Awesome. Well, thanks for listening. And we’ll see you next Thursday.

Shelly Miller 

Thanks again, for listening to the Mindwhirl Marketing Podcast. Make sure to subscribe to the podcast on iTunes, Google podcast Stitcher, and wherever podcasts are sold. Plus, check us out on YouTube. Grab some marketing tips and insight and subscribe to our channel while you’re there.

About Shelly Miller

Entrepreneur, marketer and social psychologist - I help you make the most of your business with marketing, online and offline.

Leave a Comment

*