Weekly Web Recap of Marketing Ideas – July 25, 2014

This week’s web recap of marketing ideas includes everything from Google backlinks, podcasting, conversation, and conference calls.

1. When Google starts banning backlinks from reliable sources with the claim that said reliable source is not of quality, it’s time to step back and re-evaluate your online marketing efforts. Backlinks have always been a reliable way to add credibility to your Company and website. The thought is if Moz, New York Times, Harvard Business Review, etc. – basically any website that is deemed as quality by Google, is linking to your website, you must be credible. Now Google has decided that many credible websites, like Moz, do not provide quality links and are asking you to remove said links or your website rankings will suffer. Imagine writing a great article for a “quality” website online, have that website link to your website (known as a backlink) then be told by Google the link is not quality, and then having to contact the website you wrote the article for to request they remove the link to your website that was included as a link on the article you wrote!

>> Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines READ ARTICLE HERE

2. Is your target market listening to Podcasts? Do you have great information you would be willing to share? Podcasting might be perfect for you. In the article, Should You Have a Podcast, you will find the basic information on what you need to get started.

>>Should You Have a Podcast? READ ARTICLE HERE

3. Been stuck in the office for a while with no interaction with others and need to brush up on your conversation skills? Happens to me sometimes, I go a couple of weeks without having a real conversation with someone because I’m working on a proposal or project and then feel a little shy when it’s time to get out there and talk to someone again. Never fear, there are ways to overcome the issue.

>> 7 Keys to a Flawless Conversation READ ARTICLE HERE

4. Here are some great tips to running a successful conference call along with some apps for use with your mobile phone. The apps make the conference calls run smoothly and easily.

>> How to Make Your Conference Calls Run Flawlessly READ ARTICLE HERE


About Shelly Miller

Entrepreneur, marketer and social psychologist - I help you make the most of your business with marketing, online and offline.

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