Marketing Example – Gym and Health Club Postcards

Over the past couple of months, we’ve gotten several postcards from gyms, who would prefer to be called health clubs.

Now even though one of these came in February, none of them took advantage of society’s natural propensity to choose losing weight as their New Year’s resolution.

Below we will discuss the ads for Formula CrossFit, YouFit, and Gold’s gym. I’ll tell you what I think is right about them, and what I think is wrong. But before I go into details, I want to point out that all of these companies should be commended for marketing to their local area. Except golds gym. Golds gym has been open for about five years and this is the first mail piece I’ve received from them, and it was only in response to the grand openings of competitors.

Anyway, let’s get to it. [Read more…]

Marketing Example – Game of Thrones – Always Be Selling


(photo credit Entertainment Weekly)

In this marketing example, we will discuss the Game of Thrones Season 4 marketing efforts to explain why we should “always be selling” or products and services.

I am sure you have seen or heard the term Game of Thrones in the last couple of months. Even if you don’t watch Game of Thrones, it is almost impossible that you have not heard the term lately.

The reason you have been seeing and hearing about Game of Thrones is because the new season starts this Sunday and everyone involved with the show wants to make sure you hear about. Note that I said, “everyone involved with the show.”  [Read more…]

Marketing Example – Starkist Tuna – Packaging is Crucial


In this marketing example I use the new Starkist Tuna Packaging as the example.

I want to start by saying tuna has never been my most favorite thing to eat  however, a couple of times a month, I get a craving for a tuna melt or a homemade tuna casserole and I use Starkist tuna for the recipes. I use Starkist Tuna because I have tried others and frankly, Starkist is by far the best. I really started enjoying tuna when Starkist started putting the tuna in vacuum-sealed bags instead of the cans. [Read more…]

7 Irresistible Marketing Examples that Use Scarcity to Sell


Using scarcity to sell your products is a great way to get your customers to buy from you sooner rather than later. I know I have purchased many items because they were presented to me as limited quantity, limited edition or featured price for a limited time.  [Read more…]

Marketing Example – Our Time Dating Website for Singles Over 50 Thirty Second Spot

Marketing Example – Our Time Dating Website

On January the 2nd I started noticing a bunch of dating website commercials on TV. After doing some research I found out that January 2 is the biggest day for dating websites, I had no idea. One 30 second dating website commercial in particular stood out the most, it was spot with “Kristie and Terry” The commercial caught my attention because of the first words out of the female’s mouth:  [Read more…]