Marketing: Lead, Follow, or Get Out of the Way

Marathon Runners

Are you ready to take a stand for your business and be the leader you know you can be?

I mentioned in my post “An Honest Look at the Future of Your Business” how most business owners are “doing business” is wrong, weak, and ineffective.

I also mentioned that if they could see what the future holds, they would be more than a little anxious about their ability to keep their business afloat.

It’s a false sense of security to think that everything has already changed and we are settling in for the long haul now. Because, in fact, all the changes that will forever affect the way we do business are just getting started … and Apple pay and Samsung pay are just footnotes to the real change headed our way.

Marketing: Lead, Follow, or Get Out of the Way

For those who are Bold and willing to lead, you can create a business that dominates your marketplace.

It’s not only possible, we can show you how it’s a straight-forward, clear process.

I’m not talking about taking risks. I’m talking about strategic planning and having the strength, will and determination to shout the virtues of your business from the roof tops and do everything you can to get and keep attention.

Risk is child’s play compared to the strength of character required to stand up and broadcast your unique message to the world.

That’s what marketing really is.

When you don’t market your business, or declare your love for it to all you meet, you are essentially saying you don’t really believe in what you are doing. Because if you did, you would.

Do you? Do you care about your business? Then start telling people!

It’s the only way to ensure you will grow large enough to have the resources you need to compete when the PhD’s and their technological marvels try to take your livelihood away from you.

I love my business!

I get overly aggressive about telling people sometimes. But I’d rather apologize for offending people than not get in front of them!

I’m OK with being loved and I’m OK with being despised, but I’m not OK with being unknown.


We’ve worked long nights over the past 17 years to put together a system of marketing campaigns that can be dropped in place into any business. We’ve taken the hard work of figuring out how marketing works and how campaigns work together and developed a complete solution for any sized business.

With our pre-developed and proven campaigns, we can build a complete marketing system that attracts the right clients by getting in front of them and gives them solid reasons to do business with you now.

It’s the equivalent of shouting from the rooftops, but only to the people who are ideal targets for what you have to offer.

If you would like to learn more, contact us at (770) 295-8660 or email Mike at


So, I know you have been thinking about what I’ve had to say. Hopefully, I have conveyed the need to do something now. Because If I haven’t I’ve done you a disservice.

So, just to be clear:

If you love your business and you like working for yourself, then you need to do something now to protect it.

You can read the Wall Street Journal, watch CNBC, or surf online and find the information about the future technologies and services that will undermine small business and proves what I’m saying is true.

I’d reference it, but if you don’t want to get your finger on the pulse of the market and make these correlations yourself, I honestly don’t think we’d be a good fit.

We want to work with people who realize the urgency of the situation and who are willing to do something about it. We aren’t interested in dragging business owners, kicking and screaming, to profit.

We’ve done a lot of that. It sucks!

Anyway …

Like Socrates, I liken myself a gadfly. I’m just here to tell you what I see. It’s up to you if you want to do anything about it or not. If not, I can’t force you. Just take my advice and look into those storm clouds on the horizon. If you do want to do something, and you do want to position yourself and your business for long-term success, then email marketing is one of the core tools you need to take advantage of.

Accompanying Article and Guide

An Honest Look at the Future of Your Business

How to Get Customers On Demand

How to get customers on demand Guide

About Michael Miller

Mike Miller is the co-owner of, a Digital Marketing Agency in Atlanta, Georgia that focuses on aligning sales and marketing for exponentially greater results.

Michael’s mission is helping small business owners understand, and organize their marketing so they can make money and grow.

Mindwhirl helps business owners plan and implement effective, profitable marketing campaigns and sales programs.

If you need more sales, we know how to get leads and grow businesses. Call us today at (770) 295-8660, or email Mike at

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