M5 – You can’t fail at marketing

Hi It’s Michael.

On this weeks M5, I want to talk to you about failure in marketing.

There is none.

When you are marketing, you have to keep your mind in check.

In order to do that, you have to understand that there is no such thing as marketing failure, only marketing feedback.

Richard Bandler created this NLP presupposition to use in personal development applications, but it’s a very effective rule of thumb for marketing too.

Think about it . . .

There is no such thing as failure, only feedback.

When you create a campaign and the results aren’t quite what you had in mind, remember, you didn’t fail, you got feedback.

Look again at the data you captured, check your notes, revisit your plan, and try to identify what went wrong.

Identify what you could optimize and rework. Make assumptions about what you could expect to happen if you made the changes and . . .

Test again!

Remember, there is no such thing as failure, only feedback!

The more feedback you get, the more experience you will have and the better at marketing you will be.

Have a great week!

About Michael Miller

Michael Miller is the owner of Mindwhirl.com, a sales and marketing coaching and training company in Atlanta, Georgia.

Michael’s mission is helping small business owners understand, and organize their marketing so they can make money and grow.

Mindwhirl helps business owners plan and implement effective, profitable marketing campaigns and sales programs.

If you need more sales, we know how to get leads and grow businesses. Call us today at (404) 858-3105, or email me at mmiller@mindwhirl.com.

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