Scott Eells/Bloomberg

I just watched Ted Sarandos, Chief Content Officer, of Netflix on Bloomberg’s show Bloomberg West.

Ted spoke about the movie industry and how he sees things changing. He said that we all have to agree that consumers want more now. In the movie industry, the theaters are the distribution channel. That puts the DVD sales, and enjoyment of the movie on a mass scale off until after the DVD comes out.

He outlined two models for businesses in the future, which is exactly what Peter Drucker preached 20 years ago: 1) Force consumers to go through hoops to purchase and enjoy the products or services, or 2) Make the business about bringing the products and services to consumers when and where they want it most.
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