Get Your Ducks In A Row – Business Organization and Strategy


December is a month of highs and lows around the office, it’s either rushed and excited and loud or quiet and laid back.

During  the quiet days in December I like to make sure my ducks are in a row by organizing and reviewing our business processes.  The task always makes me feel prepared and ready to start the new year off right.

Over the last couple of years we’ve started including in our review, quality checks for our sales and marketing materials . So many things can change throughout the year, like phone numbers, verbiage for instructions, manuals, directions and product descriptions.  We look through our: 

  • Manuals
  • Training Programs
  • Coaching Programs
  • Printed Materials
  • Shopping Cart
  • Website
  • Sales Materials (business cards, brochures, stationery, direct response letters, thank you cards,email templates, signature lines, phone scripts, flyers)
  • Videos
  • Webinars

We make purchases through our store and read through all the materials associated with the process of buying a product, from receipt to the thank you email, to make sure the information is still valid.

Sometimes, when going through the materials, we decide the text could be optimized or simply written better. We check our videos too. Things can change since the initial video shoot and sometimes videos need to be re-shot.

Once we’ve looked through everything we schedule, set deadlines and assign the necessary changes to be made to the people who need to complete them.

Try implementing quality checks into your business process, it will help keep your business running smooth throughout the year.

Do you have a process, tips or business organization strategy for the end of the year? I’d love to hear. Include them in the comments below.

“An idea can only become a reality once it is broken down into organized, actionable elements.”  ~Scott Belsky

About Shelly Miller

Entrepreneur, marketer and social psychologist - I help you make the most of your business with marketing, online and offline.

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