So what’s the deal with SEO? Back in 2004, you couldn’t go anywhere on the internet without hearing about SEO. There were hundreds of courses that were teaching you to be number one, or to get free traffic from Google. Today, SEO has taken a backseat. So what happened?
And if SEO is still important, how do you do it?
Before we get going, let’s get some context and see where we are on the Client Magnet System map. The Client Magnet System is the complete model for uniting and aligning sales and marketing and creating an inbound and outbound client acquisition engine in your business that attracts more leads, boosts sales and energizes your growth.
And remember, you want to align sales and marketing because they’re just like the wheels of a car, you want them working together moving in the same direction. So you get this and not this.
There’s four layers or stages:
- Client Acquisition
- Post Sale
We’ll go over all of it in future videos, but in this video we’re discussing organic SEO in the traffic layer on the marketing side of the map.
Web development companies typically sell the core four services, websites, SEO, pay per click, and display ads.
And their targets for SEO are local service based businesses, plumbers, electricians, doctors, dentists, attorneys, etc.
Any business that would have advertised in the Yellow Pages 10 years ago, is a target for SEO.
So that says something about what you, as a b2b business owner should do about search engine optimization. Basically, if someone tries to sell you SEO, tell them no.
You can’t do SEO today without content marketing and social media. Content is that important, and that’s why everything is changed.
SEO is still necessary. It’s just not as vital because there can only be 10 on page one. And with voice there can only be one, and there are other better easier ways to get traffic.
That said, if you’re going to be doing content marketing and social media anyway which you should You might as well be optimizing your content for the search engines. SEO has three areas of focus, technical SEO, on page SEO, and off page SEO.
Technical SEO is all your website Tools Features, settings and structure that helps Google crawl and index your site.
Tips for Technical SEO
Develop your website using bootstrap or some similar responsive technology that looks good on all sizes of screens, especially on mobile. This is how you make your site mobile friendly.
Organize your website into a hierarchical structure so it’s easy for users to navigate.
Connect your website to Google Search Console install Google Analytics ensure you use canonical tags to prevent duplicate content, use HTTPS and verify all pages on your website are secure. Use robots. txt to prevent Google from indexing hidden or gated pages. Use Open Graph tags with your shareable content, so you can ensure it looks good on social media. Okay, here’s a meme before we move on.
On Page SEO
On page SEO concerns the text and its format on your page, this includes the topic, the keywords you use, the words you use, and the headlines and subheads and the number of words and links on the page. It could include a lot of different things but keep it simple and stick to these tips.Tips For On Page SEO
Write your articles and other content about topics your target market cares about. Find all the keywords that surround that topic and include them in your content, title tags. This is what Google shows is the link when they index your page and share your title tags attracted a searchers attention by using keywords and statements that encourage the searcher to click it.
Your URL should include the keyword you want to rank for. The URL should be easy to read and use dashes to separate words. Headlines subheads these should be topic focused and some not all should include keywords related to your topic. include images and use the keyword in the alt text description. Don’t stuff keywords. When you write naturally, you’ll use your keywords mostly in the beginning of your article. You might mention the keyword in the middle of the article, and then sometimes mentioned it again At the very end, that’s the right density. Okay, here’s another meme before we talk about off page SEO.
Off Page SEO
Off page SEO, sometimes referred to simply as link building includes all of the things that you’ll do to boost your website’s authority and relative importance to Google. This is important because Google looks at how many other sites are linking to you, and what are the topics of those sites.
So here’s what you should focus on.Tips for Off Page SEO
Use your keywords, identify websites that also focus on those keywords and could potentially link to your site. Reach out to them to encourage links or link exchanges. Review the sites who link to your competitors reach out to those sites for links, connect with all the influencers and other social media accounts and build a relationship that might include sponsorships and or promotions of your business, but might also include backlinks find market partners to share links with. Ensure your links come from a variety of sources that focus on topics that are similar to your topic. Example if a dog groomer links to an electrician, Google largely ignores it. But if the IBEW links to an electrician, it adds value in Google’s eyes.
See, that’s all pretty straightforward, isn’t it? SEO has gotten easier because it’s content different In other words, you have to have content on a specific topic. If you want to rank for that topic, that means that the content and the amount of it on your site drives the effectiveness of your SEO. If you don’t have any content, what are you doing SEO on.
And when it comes to off page SEO, you know, good old-fashioned link building, having great content automatically attracts links from websites who are focused on your topic. So see, SEO has changed. It’s not all tricks and tactics, paid backlinks and keyword stuffing anymore. And to help you out, I’ve created a special cheat sheet that gives you all the technical off page and on page tasks you need to do the links in the description. Well, that’s all there is for this episode. I’ll see you in the next one. And remember take advantage of your opportunities.
::: Articles Discussed in the VLOG :::
➡️ Plug’n Profit Marketing Jumpstarts – SEO Checklist
➡️ Get the Client Magnet System Quick Guide
➡️ Client Magnet System Webinar