If you want to get traffic to your website, there’s 2 main ways to do it.
Paid, which is … well, … paid cause that’s how it works, I mean I don’t know what to say here you have to pay to advertise.
And then there’s Organic which is FREE! Well, potentially, I mean are you going to do it yourself or what?
In this video, we’re going to talk about organic traffic.
There’s a lot to Organic traffic. So we’re going to split it up into several videos. But in this video, we are going to give you a complete overview of the entire Client Magnet System – Organic Traffic Section.
You remember the Client Magnet System right?
The Client Magnet System is the complete model for uniting and aligning Sales and Marketing and creating an Inbound and Outbound client acquisition engine in your business – that attracts more leads, boosts sales and energizes your growth!
And remember, you want to align Sales and Marketing because they are just like the wheels of a car. You want them working together, moving in the same direction,
There’s 4 layers, or stages: Tools, Traffic, Client Acquisition, and Post-Sale. We’ll go over all of it in future videos, but in this video we are discussing Organic Traffic, in the Traffic layer, on the Marketing side of the map.
The organic traffic section covers a lot of different tactics. And each one of them can drive traffic to your website, landing pages, and offers.
SO … what ARE these organic traffic sources?
- Social Media
- Guest Posts
- Guest Appearance
- Help A Reporter Out
- Press Releases
- Speaking Engagements
- Partner Sales Channel
- Directory Listings
- Joint Venture Ads
- Forum Boards
That’s a lot of different traffic sources isn’t it?
Some businesses only focus on these organic traffic sources and create an amazing growth curve that continues year after year.
You don’t have to get fancy with your marketing, you just have to be consistent. And with Organic, you have to be consistent to win.
Now, in this video I’m just briefly touching on all of these different organic traffic sources. And it should be pretty obvious why. There’s a lot of them.
So I’m going to chunk them down over the next several videos and dive deeper into them.
What I will say now is, most of these traffic sources are worlds unto themselves. Each requires an investment of time and energy in order to be seen, followed and listened to.
When you are running an Organic traffic strategy, you have to pay attention to these three goals:
No matter which of these Organic traffic sources you pick, you will have to go all out and commit to being consistent. Like I said, you have to be consistent to win.
There’s a lot of noise and information out there on the interwebs. You have to cut through it by always showing up, always being there, and always being consistent.
QUALITY, INTERESTING CONTENT
I’m sick of hearing that content is King!
So I won’t say it.
But if you want to get attention and stand out, your only option is to have pretty words that make your target audience stop, turn around and do a double take.
The way you do that is by speaking directly to your ideal client’s wants, needs, problems, challenges, hopes, dreams, desires, and secret fantasies. Interest them and give them a way to learn more and take action.
You do that, and you will get attention and grow your business!
REVIEW AND SPLINTER
Some of your content and ideas will outperform others. When you review your results you will see what people are reading and attracted to. You want to make more of that.
Like seriously,you just want to take that topic and rewrite it like five timesand try to put a different spin on each version.
It’s called splintering.
I’ve had over a hundred clients say to me, “I’ve already written about that topic! What more can I write about it?”
Plenty! There’s always another untapped angle! And you have to find it and write about it because in life and business, everyone is Janet Jackson asking “What have you done for me lately?”
Give people what they want! If they want to hear about what you do, then tell them. Draw them in. Tell a story. Lead them to your offers.
That’s how you make Organic Traffic work for you!
Well, that’s all I have for you this week. Soon there’s going to be more videos on Organic traffic, so I’ll see you there.
And remember, take advantage of your opportunities!