M5 – What to Expect from Marketing
On this week’s M5 I want to discuss marketing expectations. Marketing is a powerful force. It’s the growth engine of a business. But you have
November 25, 2013
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Famous Failures – Failure and Feedback
photo credit: Thomas Leuthard via photopin cc I just read an interesting article on “famous failures” which further solidifies the fact that there is no
November 23, 2013
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M5 – You can’t fail at marketing
Hi It’s Michael. On this weeks M5, I want to talk to you about failure in marketing. There is none. When you are marketing, you
November 18, 2013
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M5 – Unique Selling Proposition
Your Unique Selling Proposition (USP) is the most important part of your strategic marketing plan for your business. Your USP, tells your story and lets
November 12, 2013
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The benefit of target marketing – the ability to speak directly to your buyer
How many of you purchased Sparkle paper towels over the last 3 weeks? Did you realize that Sparkle created a new ad campaign with the
November 9, 2013
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Ted Sarandos of Netflix Gave Sage Advice for Business Owners
I just watched Ted Sarandos, Chief Content Officer, of Netflix on Bloomberg’s show Bloomberg West. Ted spoke about the movie industry and how he sees
November 5, 2013
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M5 – Headlines
If you want to grow your business, the first thing you have to do is define your USP. That will give you the benefits and
November 4, 2013
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Quick Take – Verizon Halloween Commercial Shares A Brilliant Marketing Idea
This year, Verizon created a Halloween commercial that is pretty cute. The whole family traded in their old phones (probably iPhones) for new Androids that
November 1, 2013
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M5 – Guest Posting
We’ve all been there. We invest time and money into our website just to have it sit there with no one looking at it. After
October 28, 2013
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How to Ruin Your Business by Not Delivering on Your Promise
photo credit: Sebastian.gone.archi via photopin cc As a marketer I am always on the look out for good and bad marketing. I find all types.
October 26, 2013
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