Why do I need a mobile friendly website?

Do you ever search for places to shop on your mobile phone?

Do you ever quickly look something up online using your mobile phone?

Of the 260 million Americans who have smart phones, 72% do.

If you are tracking your website traffic (analytics) regularly, regardless of the industry your business is in, you will notice that over 50% of your website traffic is coming from mobile phones.

Think about that.

If your website is not mobile friendly, 50% of the visitors to your website are forced to pinch and zoom, and drag your site around to read it.

The problem is, they won’t do that. Instead, they’ll go back to Google and click on your competitors links who have a mobile friendly website.

I mean, when you think about it, isn’t that what you would do?

Consumers Love Mobile Phones

For the most part, it doesn’t matter what type of business you own. Everyone is surfing the web looking for all types of businesses on their mobile phones.

They are searching for places to eat, places to buy gifts, doctors and dentists, shoes, clothes, plumbers, garage door repair, and a whole lot more.

Smart phones/mobile phones have become a regular part of our day-to-day lives. According to Wikipedia, in 2014 there were 327 million mobile phones lines in use in the U.S., and our total population was 317 million people.

We are using them to chat, to get directions, to ask questions, to read and to look up places to shop and make purchases.

Users of mobile phones cross just about every age demographic as well. From 13 years old to 95+, almost everyone owns a mobile phone.

That’s why your businesses website must be mobile friendly.

What Does Being Mobile Friendly Mean?

When a customer comes to your website, they must be able to easily read it on their mobile phone. They are looking for your address, phone number (with a click to call feature), your location, and to understand what you offer and why they should buy from you.

When your website isn’t mobile friendly, it’s hard for them to find this information, and they would sooner leave than put up with having to pinch, zoom, and drag to find what they are looking for.

Google is Penalizing Non Mobile-Friendly Websites

Currently, Google is penalizing websites that are not mobile friendly by removing them from the search results on mobile queries.

This means that if you are listed on the first page of Google under your main keyword on a desktop computer search, and your website is not mobile friendly, if you search that keyword on your mobile phone, your website will not be listed. It will still be listed on a desktop computer search, but it will not be listed on a mobile phone search.

Options for Mobile-Friendly Websites

Now you know why you should have a mobile friendly website.

So you may be wondering what your options are: What extent does your site need to change? And are there multiple options to develop a mobile friendly website?

There are two types of mobile friendly websites: mobile only websites, and responsive websites.

Mobile only websites can be created from scratch, but are predominately created using web sites with self-creation tools.

The web sites made by these tools are worthless. They are not built so the search engines (Google) can find them, and they are slow to load.

These websites comply with Google’s mobile-friendly policy, but there is a big difference between compliance and best practices.

Worst of all, the biggest names in the industry, the yellow page and book people, all use these tools to create mobile friendly websites that they then tack on to your existing website.

They call it mobile friendly, but is it really? Like I said, compliance versus best practices. Google’s policy changes rapidly and frequently. What may be compliant today, will most likely be banned in the future.

The best practices way of building a mobile friendly website is through the use of responsive design.

A responsive website will automatically resize to fit on, and look good on, every size screen whether it be a desktop or laptop computer, a tablet, or a mobile Phone.

Most likely you will have to completely redesign your website to be responsive and mobile-friendly. But the benefits far outweigh not doing it.

Again, those benefits are: potential customers (50%+ of your current web traffic) who are searching for businesses like yours will be able to find you on Google, and Google will give you preference on those mobile searches, while they penalize all your competitors who don’t have mobile friendly websites.

Conclusion

When you make it easy for consumers to find you and learn more about you, your business naturally grows.

Imagine having new customers calling because they found you online. They come ready to do business with you because they already know, like, and trust you. They know what they want and they know why they should buy it from you.

About Michael Miller

Michael Miller is the owner of Mindwhirl.com, a sales and marketing coaching and training company in Atlanta, Georgia.

Michael’s mission is helping small business owners understand, and organize their marketing so they can make money and grow.

Mindwhirl helps business owners plan and implement effective, profitable marketing campaigns and sales programs.

If you need more sales, we know how to get leads and grow businesses. Call us today at (404) 858-3105, or email me at mmiller@mindwhirl.com.

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