The Typical Google Adwords Pay-Per-Click Mistake

Most business owners, even people who should know better, are spending good money to send visitors from Google pay-per-click ads to their website, and are dropping them on a page that has very little pertinent information.

All that does is make the visitor call you, ask for a price, go back to Google, click the next link, and ask them for a price.

This is important for several reasons: [Read more…]

M5 – Unique Selling Proposition

Your Unique Selling Proposition (USP) is the most important part of your strategic marketing plan for your business. Your USP, tells your story and lets prospects know why they should do business with you versus all other options available to them, including doing nothing.

Business is simple. If you make a product that people want and need and are begging for, then, you will be successful. [Read more…]