A Strong Brand Is A Big Advantage

brand strategy

In addition to separating your company from your competition, a strong brand also creates, what is known as, “brand equity.” Brand equity is the amount of money that customers are willing to pay just because it’s your brand.

Are BMW’s really worth $55,000 – $100,000? Are Hermes Purse’s really worth $10,000? Are Callaway Drivers really worth $500? [Read more…]

The 4 P’s of Marketing – Price

Hi everyone, it’s Michael Miller with Mindwhirl with a new episode of marketing Monday. Every Monday, we teach you the process marketing your business, and making a lot more money.

Today’s episode is the second of four, and it’s entitled the 4P’s – price. It’s a critical piece, and a lot of people get stuck on it.

There’s a lot to talk about, so let’s get going.
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M5 – Systems Examples and Resources

This month we talked about systems. You learned what they are, how important they are in your business and personal life, and how they form the steps that take you from point A to point B as quickly and as efficiently as possible.

Odds are, you understand enough already to make use of systems in your life. But in case you need just that little bit of extra information,

[Read more…]

M5 – Benefits of Systems

Michael Gerber said in his book the E-myth, that you can’t get your 17-year-old son to clean up his room, or wash his own laundry, but McDonald’s can get him to serve lunch to 1000 people.

That’s the benefits of systems. Systems allow you to create simple processes that enable unskilled, or low skilled employees to perform complicated tasks at a high level.

Here’s the definition: [Read more…]

M5 – Using Systems Theory to Overcome Business and Personal Weaknesses

It’s January 13, 2014… Welcome to the M5!

Many authors claim that you shouldn’t work on strengthening your weaknesses because it takes time, and energy, which diverts your attention and makes you more prone to fail.

They claim that you can never make your weaknesses strengths, and therefore shouldn’t work on improving them. They suggest that you focus on what you do best, and let someone else handle the tasks you are weak at.

I’m not pointing this out because it’s incorrect advice, I’m pointing it out because it doesn’t paint a full picture.

I’m a fan of systems theory, and the tote model, as you may well know. When you study six Sigma, and the theory of constraints you learn that your throughput and output would be unlimited if there were no constraints on the system.

Since no business, regardless of its size, can produce unlimited amounts of product every hour, it means that every business has constraints in its systems. In other words, weaknesses. [Read more…]