An Honest Look at the Future of Your Business

Make hay while the sun is shining

Would you like to have the power to boost sales and bring in a flood of customers whenever you want?

Most business owners would, but they are stuck in the mire of day-to-day fire fighting and piddly tasks that must be done now!

This is a sign that the business doesn’t have the systems it needs to ensure it runs smoothly.

Most business owners would like to work on the business, not in the business — but how do you do that? [Read more…]

What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]

What is a Sales System

I’ve been reading sales books for 25+ years. Wow! That sounds like a long time! Doesn’t feel like it though.

Anyway, some sales books talk about sales systems, but not one ever told me how to actually set one of those things up. You think Frank Bettger in “How I raised myself from Failure to Success in Selling” showed you what to do each day? Did Og Mandingo tell you how to pick up the phone and handle anything? When you learned to swim with the sharks, did you learn how many times you would need to call someone before they would answer the phone? Finally, while you may have heard all kinds of stories about the redhead and realized that a lot of the time you were guilty of “stinking-thinking” did Zig ever tell you what to do today to get more business?

I love every one of these guys. I cut my teeth on their information and they have pumped me up when I needed them. But you know what I really wished I had when I started out? [Read more…]

You Can’t Wait 6 Months To Sell Something – Sales Process

Mindwhirl Example Sales Process

Some of the business owners we talk to don’t have a sales process. In fact, 70% of all small businesses do not have a defined sales process.

I don’t know if these business owners know this or not, but you start a business to make money, not to have something to do.

You have to have a defined sales process because with it, you know where your customers are at in the process of buying.  [Read more…]

Is A Strategic Marketing Plan Really Important?

Strategic Marketing Plan

I have been responsible for many businesses online marketing campaigns over the last 10 years and after 2 years I started to notice that some companies were doing very well online and some companies were not.

It was hard to put my finger on at first because I contributed the difference to budgets, or different industries. But then when I had several clients in similar industries with similar budgets with different results, I knew I had to research it further.
[Read more…]