People Love to Buy — Especially on Black Friday!

Black Friday at North Point Mall

People love to buy!

They don’t like to be sold… but they love to buy!

Black Friday is the one time of the year that you see the love of shopping come out in full force. But are marketer’s changing consumer’s behaviors by forcefully taking advantage of the holiday season?

Who invented the term Black Friday?

Black Friday Discounts at North Point MallOriginally taken from the stock market crash, Black Friday became a term that described the gridlock in Philadelphia that occurred the day before the Army-Navy football game as holiday shoppers and football fans descended upon the city. [Read more…]

How to Persuade Anyone using Pacing and Leading

pacing and leading

There’s a popular saying, “Don’t bring a knife to a gunfight.”

Who would? That would be foolish.

Then why do business owners market their businesses (a true gunfight if ever there was one) without using the persuasive equivalence of guns?

Pacing and leading is one of these weapons, and could quite possibly be one of the most powerful techniques for persuasion psychology in marketing. Simply stated, it’s one of the big guns. [Read more…]

Attention USTA: This is why I don’t watch Tennis!

Women's Tennisphoto credit: Not enough megapixels via photopin cc

I was reading as my wife was changing the TV channels looking for something to watch. I wasn’t paying attention, but I noticed I was getting … annoyed!

It was at first imperceptible, as all subconscious responses are, then I became aware of the issue.

[Read more…]

What the Hell is this, Russia?!? Marketing to SNAP

Snap Programphoto credit: Selbe B via photopin cc

Woonsocket, RI – Where Everybody Eats the Government Cheese

The “federal program that began as a last resort for a few million hungry people, has grown into an economic lifeline for entire towns.”

The program now called SNAP, formerly “Food Stamps” has grown exponentially in the past 4 years. It’s up to $78 Billion a year. BILLION! To put that into perspective, the Golden Gate freaking bridge cost just $1 Billion dollars and took 10 years to build!

The Washington Post wrote an article that explains how one-third of the town gets a portion of $2 million dollars a month in spending power on a SNAP card. On the first day of the month, the money is available, and the food stores in the town all pull out all the stops to attract the SNAP customers their way.

In just one day, the first of each month, $2 million dollars is spent on a months worth of groceries. “Every store has a gimmick” to get the SNAP card wielding customers to spend their, uh the Government’s, um … OUR money. [Read more…]

Why Selecting the Right Customers is Essential to Making Money

abercrombie-and-fitchphoto credit: Mordy Steinfeld via photopin cc

Imagine, a soccer mom headed into the mall to pick up a quick pair of shoes for her 5 year old son, before she has to speed crazily across town to pick up her daughter at softball practice.

She parks, and runs in as fast as she can after getting junior out of the car seat, explaining why they don’t have time to get a juice box. As she rounds the first corner, she comes upon a protest. A protest? At the at the mall?

Yes. It seems that DoSomething.org is upset with Abercrombie & Fitch because they don’t sell XL and XXL clothes. [Read more…]