The Psychology of Sales and Marketing

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Marketers are getting advanced. Back in the 60’s and 70’s they simply put out messages and tried to make them clever or funny. That was success at the time. They had no clue about the psychology of sales and marketing.

Not anymore however. Now days, marketers not only know the results their marketing generates, they know the emotional hot buttons they are pushing and they know how you will likely respond to them. [Read more…]

The Art of Influence and Persuasion in Business

The Art of Influence and Persuasion

Attention Business owners and salespeople! In case you don’t know, honing your powers of influence is critical to your success and livelihood.

While that may seem like an obvious statement, let me explain why I think influence, and your power to persuade others is essential in business.

What is Influence?

I’ve read moving accounts of great leaders, who on the battlefield before a pivotal battle gave an emotional, rousing speech of such magnitude that 5,000, 10,000 even 20,000 men or more became united in one common goal. [Read more…]

The Secret of the Pink Pig – Scarcity in Marketing

pink pig - scarcity in marketing

I love marketing!

Marketing allows you to create tests and experiment on living, breathing people. It’s magical.

There’s all kinds of fun stuff you can do. You can test popcorn purchasing habits in a theater where you have a geographic monopoly. You can test an immediate upsell on a purchaser after the sale on the Internet. You can test cheeky email subject lines beside conservative ones.

Always looking for a winner.

Speaking of winning marketing ideas, an old standby for marketers is [Read more…]

The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

Want to know how to get more sales?

how-to-make-more-sales

You can make your customers think you are reading their minds, and believe you are in their head by telling them exactly what your product or service will do for them, and by touching on their hopes and frustrations about having your product. How do you do this?

Simple, think about the last couple of items you purchased. Why did you make the purchases? [Read more…]