The Next Marketing Tactic to Die: The Yellow Pages

yellow-pages-header

Yes, now that QR Codes are what I would call “officially extinct,” Yellow Pages are next in line for termination.

I received the new YP yellow pages for Gwinnett County on Friday. It’s 380 pages. I can recall a time when it was over 1,000. I actually remember getting 3 separate books one year.

But this year, instead of the 4 inch thick version I remember from my youth, this is a mere ¾ of an inch. It makes me think of those “Worlds Strongest Men” ripping phone books in half. Well, any IT guy can rip this one in half.
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M5 – Systems Examples and Resources

This month we talked about systems. You learned what they are, how important they are in your business and personal life, and how they form the steps that take you from point A to point B as quickly and as efficiently as possible.

Odds are, you understand enough already to make use of systems in your life. But in case you need just that little bit of extra information,

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M5 – Benefits of Systems

Michael Gerber said in his book the E-myth, that you can’t get your 17-year-old son to clean up his room, or wash his own laundry, but McDonald’s can get him to serve lunch to 1000 people.

That’s the benefits of systems. Systems allow you to create simple processes that enable unskilled, or low skilled employees to perform complicated tasks at a high level.

Here’s the definition: [Read more…]

M5 – Use Sales Scripts

Welcome to the M5!

Let’s talk about the 5 P’s of Success.

Prior Preparation Prevents Poor Performance.

Too many times I see people blaming themselves for not being smarter, more eloquent, or more persuasive.

It’s funny how we blame ourselves for the wrong things. [Read more…]

The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]