What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]

How to Market Your Business Now

How to market your business nowIn my last article, The Internet: The Great Disruptor, I explained that the Internet brought a lot of turmoil and upheaval for every industry and business. It made many businesses and products obsolete. It changed the way things have always been done (e.g.Tesla). It even created the ability for new businesses, like Uber and Lyft, to come in and completely upset and undercut the established taxi and limousine services across the world. Especially in countries like the U.K. and France, where they have strict guidelines, certification processes, and laws governing these businesses.

In this article, I’m going to continue with what appears to be pessimistic overtones. The reason is, I want you to see the reality of the situation so you can understand the true context within which your business lives and operates. By the end of this article, you will have gleaned an overview of what you need to do to market your business now. While this article may seem pessimistic, in fact it’s realistic, and designed to allow you to see how business is changing at a meta-level. [Read more…]

The Internet: the Great Disruptor

laptop with the internet the great disruptor

In 1995, not many foresaw the turmoil the Internet would create. For some reason, we, collectively, got it completely wrong. Bankers, financiers, and venture capitalists all realized the Internet would be the next big thing however. They rightly suspected it would be an e-commerce playground, where businesses could create their brands in the ether, with no overhead, low cost, and high profit margins.

So they threw money at it…. and created a bubble. [Read more…]

Biggest Mistake Most Business Owners Make

office-building

Business Owner Mistakes

Business owners, when wanting to make more sales and more money, always decide that they need to call the Yellow Pages sales rep, or the Radio sales rep, or a web designer. They assume that they just need to advertise and the world will beat a path to their door. The problem is, the sales reps and the web designers know nothing of marketing. They have their ideas of what you need and it is the same thing they are giving everybody else. The trouble is, it’s a waste of money.  [Read more…]

Introducing the Encyclopedia of Marketing Tactics

The Encyclopedia of Marketing Tactics
In 1931, Dr. Henry (yes… Henry) Frankenstein exclaimed, “It’s alive! It’s alive!” as Boris Karloff who played Frankenstein’s monster rose from the table.

Well, similarly, every blogger who has ever finished an article and hit publish has remarked, “It’s uhh … live!”

That’s what I just said anyway. Because I just pushed the publish button on a monster!
[Read more…]