2 Quick Tips for Growing Your Business During the Holidays

holiday-marketing

The holidays are upon us which means added stress for a lot of business owners. Trying to juggle business and family this time of year can seem impossible. You have so much to think about:  you want to continue to grow your business, you need to plan the Christmas party, you  have to send out Christmas cards for both your business and personal contacts, you have to meet with your accountant to get the bonuses checks ready, you need to prepare for the family coming to visit and then finally you have to make sure you get the perfect gift for everyone! [Read more…]

Want to know how to get more sales?

how-to-make-more-sales

You can make your customers think you are reading their minds, and believe you are in their head by telling them exactly what your product or service will do for them, and by touching on their hopes and frustrations about having your product. How do you do this?

Simple, think about the last couple of items you purchased. Why did you make the purchases? [Read more…]

How to Persuade Anyone using Pacing and Leading

pacing and leading

There’s a popular saying, “Don’t bring a knife to a gunfight.”

Who would? That would be foolish.

Then why do business owners market their businesses (a true gunfight if ever there was one) without using the persuasive equivalence of guns?

Pacing and leading is one of these weapons, and could quite possibly be one of the most powerful techniques for persuasion psychology in marketing. Simply stated, it’s one of the big guns. [Read more…]

Why Selecting the Right Customers is Essential to Making Money

abercrombie-and-fitchphoto credit: Mordy Steinfeld via photopin cc

Imagine, a soccer mom headed into the mall to pick up a quick pair of shoes for her 5 year old son, before she has to speed crazily across town to pick up her daughter at softball practice.

She parks, and runs in as fast as she can after getting junior out of the car seat, explaining why they don’t have time to get a juice box. As she rounds the first corner, she comes upon a protest. A protest? At the at the mall?

Yes. It seems that DoSomething.org is upset with Abercrombie & Fitch because they don’t sell XL and XXL clothes. [Read more…]

Right Brain Left Brain Dominance – Presenting Based On Your Customers Brain Dominance

Right Brain Left Brain Dominance

photo credit: krischall via photo pin cc

I ALWAYS love to give great presentations and am constantly looking for ways to make my presentations even better! That means, they educate and entertain in the way that is a perfect fit for my customers. I’ve presented everything from garage doors to payroll services, and Internet Strategies to individuals, Small Business owners, Committees and Fortune 500 companies since I was 16.  Some presentations were bad, really bad, and some were so great, I left with a check in hand.

While growing my businesses and presenting my products I decided to further my degree in social psychology, understanding people, their behaviors, thoughts, and feelings, it goes right along with my profession and my inherent desire to understand people. One topic in particular, left and right brain dominance, absolutely fascinated me. I quickly realized I could learn a lot about a person just by looking at them and listening to them talk, even over the phone. And then I thought, I could use this in my presentations! [Read more…]