M5 – Micro Commitments

Hi It’s Michael,

Welcome to this week’s M5!

If you have children, you may have had the experience of your child asking if you were having a good day, then once you said yes, they asked you to buy them something.

Children instinctively know the power of a micro yes, which can also take the form of a micro commitment. [Read more…]

Want to know how to get more sales?

how-to-make-more-sales

You can make your customers think you are reading their minds, and believe you are in their head by telling them exactly what your product or service will do for them, and by touching on their hopes and frustrations about having your product. How do you do this?

Simple, think about the last couple of items you purchased. Why did you make the purchases? [Read more…]

People Love to Buy — Especially on Black Friday!

Black Friday at North Point Mall

People love to buy!

They don’t like to be sold… but they love to buy!

Black Friday is the one time of the year that you see the love of shopping come out in full force. But are marketer’s changing consumer’s behaviors by forcefully taking advantage of the holiday season?

Who invented the term Black Friday?

Black Friday Discounts at North Point MallOriginally taken from the stock market crash, Black Friday became a term that described the gridlock in Philadelphia that occurred the day before the Army-Navy football game as holiday shoppers and football fans descended upon the city. [Read more…]

The Future of Internet Marketing

The Future of Internet Marketing - Predictions for Success

photo credit: scottnj (away) via photo pin cc

The Mayan calendar ends on December 21st, 2012. There are many who believe that in one way or another this will be the end of the world as we know it.

For those of us who make our living online, and for our clients, and every business actually, the end of the world as we know it has already taken place.

April 24th, 2012 – the day the Internet changed forever

The end of the world as we know it was named Panda in and Penguin.

The significance of these names is not that they are both black and white animals that start with the letter P. No, the significance is [Read more…]

What is Inbound Marketing?

Inbound Marketing

photo credit: Means-of-Production via photo pin cc

For the last 5 or 6 years Bloggers and Internet Marketers have been trying to identify the best ways to make money online.  What they have found to be the most effective has developed a name:

Inbound Marketing.

If you are wondering what inbound marketing is and how you can make use of it, you have come to the right place! I am going to give you everything you need to know in order to start strategizing how you can use inbound marketing.

First, so that you can truly understand, let’s talk about marketing for a minute. [Read more…]