M5 – You can’t fail at marketing

Hi It’s Michael.

On this weeks M5, I want to talk to you about failure in marketing.

There is none.

When you are marketing, you have to keep your mind in check.

In order to do that, you have to understand that there is no such thing as marketing failure, only marketing feedback. [Read more…]

Attention USTA: This is why I don’t watch Tennis!

Women's Tennisphoto credit: Not enough megapixels via photopin cc

I was reading as my wife was changing the TV channels looking for something to watch. I wasn’t paying attention, but I noticed I was getting … annoyed!

It was at first imperceptible, as all subconscious responses are, then I became aware of the issue.

[Read more…]

What the Hell is this, Russia?!? Marketing to SNAP

Snap Programphoto credit: Selbe B via photopin cc

Woonsocket, RI – Where Everybody Eats the Government Cheese

The “federal program that began as a last resort for a few million hungry people, has grown into an economic lifeline for entire towns.”

The program now called SNAP, formerly “Food Stamps” has grown exponentially in the past 4 years. It’s up to $78 Billion a year. BILLION! To put that into perspective, the Golden Gate freaking bridge cost just $1 Billion dollars and took 10 years to build!

The Washington Post wrote an article that explains how one-third of the town gets a portion of $2 million dollars a month in spending power on a SNAP card. On the first day of the month, the money is available, and the food stores in the town all pull out all the stops to attract the SNAP customers their way.

In just one day, the first of each month, $2 million dollars is spent on a months worth of groceries. “Every store has a gimmick” to get the SNAP card wielding customers to spend their, uh the Government’s, um … OUR money. [Read more…]

Why Selecting the Right Customers is Essential to Making Money

abercrombie-and-fitchphoto credit: Mordy Steinfeld via photopin cc

Imagine, a soccer mom headed into the mall to pick up a quick pair of shoes for her 5 year old son, before she has to speed crazily across town to pick up her daughter at softball practice.

She parks, and runs in as fast as she can after getting junior out of the car seat, explaining why they don’t have time to get a juice box. As she rounds the first corner, she comes upon a protest. A protest? At the at the mall?

Yes. It seems that DoSomething.org is upset with Abercrombie & Fitch because they don’t sell XL and XXL clothes. [Read more…]

Right Brain Left Brain Dominance – Presenting Based On Your Customers Brain Dominance

Right Brain Left Brain Dominance

photo credit: krischall via photo pin cc

I ALWAYS love to give great presentations and am constantly looking for ways to make my presentations even better! That means, they educate and entertain in the way that is a perfect fit for my customers. I’ve presented everything from garage doors to payroll services, and Internet Strategies to individuals, Small Business owners, Committees and Fortune 500 companies since I was 16.  Some presentations were bad, really bad, and some were so great, I left with a check in hand.

While growing my businesses and presenting my products I decided to further my degree in social psychology, understanding people, their behaviors, thoughts, and feelings, it goes right along with my profession and my inherent desire to understand people. One topic in particular, left and right brain dominance, absolutely fascinated me. I quickly realized I could learn a lot about a person just by looking at them and listening to them talk, even over the phone. And then I thought, I could use this in my presentations! [Read more…]