The Psychology of Sales and Marketing

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Marketers are getting advanced. Back in the 60’s and 70’s they simply put out messages and tried to make them clever or funny. That was success at the time. They had no clue about the psychology of sales and marketing.

Not anymore however. Now days, marketers not only know the results their marketing generates, they know the emotional hot buttons they are pushing and they know how you will likely respond to them. [Read more…]

I’m a failure!

im-a-failure

OK, OK, I’m coming clean. I’m a failure.

Yep. And not just one giant huge enormous failure. A conglomeration of hundreds of thousands of failures. Maybe even millions.

I’ve made more mistakes than anyone I know. Done things I’m not proud of. Looked like an idiot more times than I’d like to remember.

I get caught up in thought sometimes thinking about all the screw-ups and mistakes I’ve made…

Don’t worry. This isn’t therapy. This is life.  [Read more…]

The 4 P’s of Marketing – Price

Hi everyone, it’s Michael Miller with Mindwhirl with a new episode of marketing Monday. Every Monday, we teach you the process marketing your business, and making a lot more money.

Today’s episode is the second of four, and it’s entitled the 4P’s – price. It’s a critical piece, and a lot of people get stuck on it.

There’s a lot to talk about, so let’s get going.
[Read more…]

M5 – Using Systems Theory to Overcome Business and Personal Weaknesses

It’s January 13, 2014… Welcome to the M5!

Many authors claim that you shouldn’t work on strengthening your weaknesses because it takes time, and energy, which diverts your attention and makes you more prone to fail.

They claim that you can never make your weaknesses strengths, and therefore shouldn’t work on improving them. They suggest that you focus on what you do best, and let someone else handle the tasks you are weak at.

I’m not pointing this out because it’s incorrect advice, I’m pointing it out because it doesn’t paint a full picture.

I’m a fan of systems theory, and the tote model, as you may well know. When you study six Sigma, and the theory of constraints you learn that your throughput and output would be unlimited if there were no constraints on the system.

Since no business, regardless of its size, can produce unlimited amounts of product every hour, it means that every business has constraints in its systems. In other words, weaknesses. [Read more…]

M5 – How to Achieve Your Goals with Systems

It’s the first week of January, and that means it’s time to reassess, and refocus on our personal and professional goals.

That’s why, we are going to focus on systems and processes for this entire month.

While that may not make sense right now, the truth is, your life runs on systems. Those systems may be unknown, ineffective or broken; nonetheless, you are achieving what you are achieving based on the systems and processes you are using.

If you’ve been following us, which you should be, you may know that [Read more…]