Marketing Example – Starkist Tuna – Packaging is Crucial

starkist-tuna

In this marketing example I use the new Starkist Tuna Packaging as the example.

I want to start¬†by saying tuna has never been my most favorite thing to eat ¬†however, a couple of times a month, I get a craving for a tuna melt or a homemade tuna casserole and I use Starkist tuna for the recipes. I use Starkist Tuna because I have tried others and frankly, Starkist is by far the best. I really started enjoying tuna when Starkist started putting the tuna in vacuum-sealed bags instead of the cans. [Read more…]