Weekly Web Recap of Marketing Ideas – April 18 2014

marketing-ideas-weekly

This week’s web recap of marketing ideas includes everything from how men and women use mobile and social media to the psychological price of entrepreneurship.

1. This infographic shows the differences in the way men and women use mobile and social. If your customers use mobile or social check out the infographic below to see if you can optimize your viewer experience.

[Read more…]

Marketing Example – Gym and Health Club Postcards

Over the past couple of months, we’ve gotten several postcards from gyms, who would prefer to be called health clubs.

Now even though one of these came in February, none of them took advantage of society’s natural propensity to choose losing weight as their New Year’s resolution.

Below we will discuss the ads for Formula CrossFit, YouFit, and Gold’s gym. I’ll tell you what I think is right about them, and what I think is wrong. But before I go into details, I want to point out that all of these companies should be commended for marketing to their local area. Except golds gym. Golds gym has been open for about five years and this is the first mail piece I’ve received from them, and it was only in response to the grand openings of competitors.

Anyway, let’s get to it. [Read more…]

Weekly Web Recap of Marketing Ideas – April 11 2014

marketing-ideas-weekly

This week’s web recap of marketing ideas includes everything from why colors matter in your product designs to the price that bad customer service actually costs.

1. See how color affects the purchasing decisions of buyers and get some ideas on what colors you should choose for your packaging or products. Color does make a difference! [Read more…]

Marketing Example – Game of Thrones – Always Be Selling

game-of-thrones-season-4

(photo credit Entertainment Weekly)

In this marketing example, we will discuss the Game of Thrones Season 4 marketing efforts to explain why we should “always be selling” or products and services.

I am sure you have seen or heard the term Game of Thrones in the last couple of months. Even if you don’t watch Game of Thrones, it is almost impossible that you have not heard the term lately.

The reason you have been seeing and hearing about Game of Thrones is because the new season starts this Sunday and everyone involved with the show wants to make sure you hear about. Note that I said, “everyone involved with the show.”  [Read more…]

Weekly Web Recap of Marketing Ideas – February 14 2014

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This week’s web recap of marketing ideas includes everything from Barbie to Pink Goop.

1. Just when you thought you had run out of marketing ideas for your products and services, never fear, let Barbie set you straight. Mattel has sponsored Barbie’s new campaign to commemorate the 50th anniversary of Sports Illustrated Swimsuit Issue. You heard that right, Barbie, a toy, [Read more…]