Stealing Marketing Ideas

I’ve taken a lot of flak over a very simple idea:

Stealing.

Not stealing in the traditional sense. No, that’s obviously wrong. What I mean is stealing marketing ideas and processes that have been proven to be profitable.

But every time I suggest it to business owners and coaching clients they take offense and think they are above this, what they perceive to be, nefarious behavior.

Their unwillingness to steal profitable funnels and copywriting templates from successful marketers makes them closed-minded.

John Lennon once said, “amateurs borrow, professionals steal.” He reworked that from T.S.Elliott’s quote: “amateur poets borrow; mature poets steal.” [Read more…]

Lessons Learned Producing Business Videos

Business Video Production

I’ve produced about 30 videos for my company over the years and I’ve decided to focus on making a lot more of them.

The reason is, they are fun to do, and it gives me more channels to connect with prospects. It’s not my main marketing focus, but it gives me the opportunity to be found through my blog content on Google, my video content on YouTube, and I have the content to promote through social channels.

The funny thing about creating videos is: there is a stiff learning curve! [Read more…]

The Problem with Internet Marketing

The problems with internet marketing
I think there is something really important we need to talk about.

Don’t freak out! It’s not the birds and the bees. Well, okay, it’s similar to the birds and the bees, because I’m going to tell you how things work. But instead of sex, we are going to talk about internet marketing.

For some reason, business owners who start online businesses think about and focus on the wrong things – especially when it comes to traffic.

They think, “How can I get on the first page of Google for my keywords?” [Read more…]

The Typical Google Adwords Pay-Per-Click Mistake

Most business owners, even people who should know better, are spending good money to send visitors from Google pay-per-click ads to their website, and are dropping them on a page that has very little pertinent information.

All that does is make the visitor call you, ask for a price, go back to Google, click the next link, and ask them for a price.

This is important for several reasons: [Read more…]

The 4 P’s of Marketing – Price

Hi everyone, it’s Michael Miller with Mindwhirl with a new episode of marketing Monday. Every Monday, we teach you the process marketing your business, and making a lot more money.

Today’s episode is the second of four, and it’s entitled the 4P’s – price. It’s a critical piece, and a lot of people get stuck on it.

There’s a lot to talk about, so let’s get going.
[Read more…]