Is A Strategic Marketing Plan Really Important?

Strategic Marketing Plan

I have been responsible for many businesses online marketing campaigns over the last 10 years and after 2 years I started to notice that some companies were doing very well online and some companies were not.

It was hard to put my finger on at first because I contributed the difference to budgets, or different industries. But then when I had several clients in similar industries with similar budgets with different results, I knew I had to research it further.
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Marketing: Are You Doing It Wrong?

toy roads representing like marketing opportunities

Mindwhirl has its roots in the web and the experience we gained from working on client projects in the virtual world forced us to realize that when it comes to marketing, most small to medium-sized enterprises (SME) are doing it wrong.

How can we be so sure? Look at the ads that SME’s are producing.

Seriously! Open the yellow pages or the newspaper or a local penny saver type niche paper and tell me how, from looking at the ad, the business separates itself from its competition.

The truth is, you can’t!

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Marketing Campaigns Keep your Business Growing

Marketing Campaigns

Anyone can place an order for an ad, but only Entrepreneurs with their eye on the bottom line and Fortune 500 companies understand the value of a solid marketing plan.

The Fortune 500 have mountains of cash to throw around, so they can pound their offerings into your head and tell you that they sell “moments of pleasure” until you believe it, even if you don’t understand how drinking cola is a moment of pleasure more so than an ice cream cone or a sunrise.

Small and medium-sized business owners, on the other hand, need to be very smart with their marketing budgets. They need to focus on what is working and keep doing that until it doesn’t work anymore. [Read more…]

Why your Local Business Needs a Marketing Plan

While most businesses agree that a solid plan is crucial to success, so many fail to create a marketing plan.

Marketing plans are important for many reasons. most notably:

  • You understand how many leads you need to generate in order to meet your business goals.
  • You understand the costs associated with your marketing campaigns and tactics.
  • You have detailed goals that are organized by product, customer segment and/or distribution channel.
  • Your competitive advantage, position, and message are coordinated, thus extremely powerful.
  • You understand your sales process and the flow of business through your company.
  • You have a calendar of events with which, over time, you learn to estimate your cash flow.
  • It’s the instructions employees use to know how to implement the long-term goals of the company. [Read more…]