Stealing Marketing Ideas

I’ve taken a lot of flak over a very simple idea:

Stealing.

Not stealing in the traditional sense. No, that’s obviously wrong. What I mean is stealing marketing ideas and processes that have been proven to be profitable.

But every time I suggest it to business owners and coaching clients they take offense and think they are above this, what they perceive to be, nefarious behavior.

Their unwillingness to steal profitable funnels and copywriting templates from successful marketers makes them closed-minded.

John Lennon once said, “amateurs borrow, professionals steal.” He reworked that from T.S.Elliott’s quote: “amateur poets borrow; mature poets steal.” [Read more…]

Lessons Learned Producing Business Videos

Business Video Production

I’ve produced about 30 videos for my company over the years and I’ve decided to focus on making a lot more of them.

The reason is, they are fun to do, and it gives me more channels to connect with prospects. It’s not my main marketing focus, but it gives me the opportunity to be found through my blog content on Google, my video content on YouTube, and I have the content to promote through social channels.

The funny thing about creating videos is: there is a stiff learning curve! [Read more…]

When the Van Is a Rockin’ – How to Craft the Perfect Email Subject Line

When the van is a rockin

Do you want people to read your emails? If so, you need stand out!

Yesterday, Shelly created one of the best email subject lines I’ve seen so far this year. The only problem is, it just crosses the line of professionalism for our client. But I’m not against using it personally.

The subject line, as you might be able to guess is:

“When the Van is a Rockin’…”

When you open the email, the first words you see are:

The equipment is being delivered!

So why is this a good email subject line? [Read more…]

Weekly Web Recap of Marketing Ideas –August 22, 2014

Marketing to the open 24/7 internet

This week’s web recap of marketing ideas includes everything from tracking people, business blogs, open 24/7, and some fresh ideas to be successful.

1. Michael and I have always preached the importance of tracking and measuring, it’s the one sure way to know that what you are doing is working after all. There are many things to track depending on the types of marketing you do. This article explains why tracking people will help you build a better business.

>> The Benefits of Tracking People with Analytics READ ARTICLE HERE

[Read more…]

Weekly Web Recap of Marketing Ideas – July 25, 2014

marketing-ideas-weekly-recap-graphic-podcast
This week’s web recap of marketing ideas includes everything from Google backlinks, podcasting, conversation, and conference calls.

1. When Google starts banning backlinks from reliable sources with the claim that said reliable source is not of quality, it’s time to step back and re-evaluate your online marketing efforts. Backlinks have always been a reliable way to add credibility to your Company and website. The thought is if Moz, New York Times, Harvard Business Review, etc. – basically any website that is deemed as quality by Google, is linking to your website, you must be credible. Now Google has decided that many credible websites, like Moz, do not provide quality links and are asking you to remove said links or your website rankings will suffer. Imagine writing a great article for a “quality” website online, have that website link to your website (known as a backlink) then be told by Google the link is not quality, and then having to contact the website you wrote the article for to request they remove the link to your website that was included as a link on the article you wrote!

>> Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines READ ARTICLE HERE

[Read more…]