7 Irresistible Marketing Examples that Use Scarcity to Sell

scarcity-marketing

Using scarcity to sell your products is a great way to get your customers to buy from you sooner rather than later. I know I have purchased many items because they were presented to me as limited quantity, limited edition or featured price for a limited time.  [Read more…]

Marketing Example – Our Time Dating Website for Singles Over 50 Thirty Second Spot

Marketing Example – Our Time Dating Website

On January the 2nd I started noticing a bunch of dating website commercials on TV. After doing some research I found out that January 2 is the biggest day for dating websites, I had no idea. One 30 second dating website commercial in particular stood out the most, it was ourtime.com spot with “Kristie and Terry” The commercial caught my attention because of the first words out of the female’s mouth:  [Read more…]

American Spirit Ad – 4 out of 5 stars

American Spirit Ad - What a good ad looks like

This American Spirit ad appeared in the July 18 – 24 edition of Creative Loafing, a local atlanta free newspaper. Out of all of the ads in the newspaper, this is the only one that qualifies, to me, as a decent ad. All of the others are a complete and total waste of money – except maybe the movie listings and the listings of bands playing at bars.

So why is this a good ad? [Read more…]