The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

Video Marketing with YouTube

Youtube Video Marketing

Every minute, there are 72 hours worth of content uploaded to YouTube. That’s a lot of cat videos!

If you want to stand out amidst all this noise, you need to know how to optimize your videos. [Read more…]

M5 – You can’t fail at marketing

Hi It’s Michael.

On this weeks M5, I want to talk to you about failure in marketing.

There is none.

When you are marketing, you have to keep your mind in check.

In order to do that, you have to understand that there is no such thing as marketing failure, only marketing feedback. [Read more…]

American Spirit Ad – 4 out of 5 stars

American Spirit Ad - What a good ad looks like

This American Spirit ad appeared in the July 18 – 24 edition of Creative Loafing, a local atlanta free newspaper. Out of all of the ads in the newspaper, this is the only one that qualifies, to me, as a decent ad. All of the others are a complete and total waste of money – except maybe the movie listings and the listings of bands playing at bars.

So why is this a good ad? [Read more…]

Marketing is Communication – You are Always Communicating

Image from Jezebel Magazine July 2012 - Photos by Christina Wedge

Image from Jezebel Magazine July 2012 – Photos by Christina Wedge

The above image is from Jezebel Magazine. Don’t you love it? This guy should realize that there is such a thing as body language.

It’s apparent that he had other things he wanted to do that day. You can almost hear the fight they had right before the picture. [Read more…]