Marketing: Lead, Follow, or Get Out of the Way

Marathon Runners

Are you ready to take a stand for your business and be the leader you know you can be?

I mentioned in my post “An Honest Look at the Future of Your Business” how most business owners are “doing business” is wrong, weak, and ineffective.

I also mentioned that if they could see what the future holds, they would be more than a little anxious about their ability to keep their business afloat.

It’s a false sense of security to think that everything has already changed and we are settling in for the long haul now. Because, in fact, all the changes that will forever affect the way we do business are just getting started … and Apple pay and Samsung pay are just footnotes to the real change headed our way.
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What is a Sales System

I’ve been reading sales books for 25+ years. Wow! That sounds like a long time! Doesn’t feel like it though.

Anyway, some sales books talk about sales systems, but not one ever told me how to actually set one of those things up. You think Frank Bettger in “How I raised myself from Failure to Success in Selling” showed you what to do each day? Did Og Mandingo tell you how to pick up the phone and handle anything? When you learned to swim with the sharks, did you learn how many times you would need to call someone before they would answer the phone? Finally, while you may have heard all kinds of stories about the redhead and realized that a lot of the time you were guilty of “stinking-thinking” did Zig ever tell you what to do today to get more business?

I love every one of these guys. I cut my teeth on their information and they have pumped me up when I needed them. But you know what I really wished I had when I started out? [Read more…]

The Future of Marketing

Kids and a rocket ship - the future of marketingThe most important thing you need to remember about marketing is: it’s constantly changing. Not only are there new marketing tactics and techniques tested all the time, there are changes due to technology constantly occurring as well.

It’s not just money or technology that motivates businesses to push the boundaries and constantly change their messages, channels, campaigns and tactics. It’s also the consumers  [Read more…]