The Psychology of Sales and Marketing

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Marketers are getting advanced. Back in the 60’s and 70’s they simply put out messages and tried to make them clever or funny. That was success at the time. They had no clue about the psychology of sales and marketing.

Not anymore however. Now days, marketers not only know the results their marketing generates, they know the emotional hot buttons they are pushing and they know how you will likely respond to them. [Read more…]

Biggest Mistake Most Business Owners Make

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Business Owner Mistakes

Business owners, when wanting to make more sales and more money, always decide that they need to call the Yellow Pages sales rep, or the Radio sales rep, or a web designer. They assume that they just need to advertise and the world will beat a path to their door. The problem is, the sales reps and the web designers know nothing of marketing. They have their ideas of what you need and it is the same thing they are giving everybody else. The trouble is, it’s a waste of money.  [Read more…]

Grow Your Business By Being More Productive – Infographic

productivity

I read a great article today on Entrepreneur.com – Get it Done:  35 Habits of the Most Productive People. The 35 habits are presented in an infographic, see the, How To Be Productive Infographic, here.

The diagram in the infographic is broken down into seven areas: Tech, Clothes, Hacks, Body, Schedule, Food, and Mind.  [Read more…]

Make It Easy for Customers to Do Business With You – Sales Process

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This seems like a no-brainer right? You have a great product and you sell it to your customers.  It seems simple and obvious to me, and yet, in the last couple of days I have been surprised at how hard it is to do business with some companies.  [Read more…]

The Art of Influence and Persuasion in Business

The Art of Influence and Persuasion

Attention Business owners and salespeople! In case you don’t know, honing your powers of influence is critical to your success and livelihood.

While that may seem like an obvious statement, let me explain why I think influence, and your power to persuade others is essential in business.

What is Influence?

I’ve read moving accounts of great leaders, who on the battlefield before a pivotal battle gave an emotional, rousing speech of such magnitude that 5,000, 10,000 even 20,000 men or more became united in one common goal. [Read more…]