How to Market Your B2B Business in 2018

How to market your business in 2018

Are you looking for the latest and greatest marketing info on the planet, so you know how to market your B2B business in 2018? Do you want to grow your business exponentially? Do you want to make a lot more money?

Stick around and I’ll introduce you to the model that will help you accomplish all that and much, much more.

Where Is Marketing Headed?

The trouble with marketing now is it’s all over the place. Even the experts are grappling with questions such as: Is digital marketing separate from regular marketing? Should it be equal to or subordinate to marketing? Or should there not be a CMO anymore, and instead have the function run by a group of “officers,” like experience officers and revenue officers, and customer officers?

In the Harvard Business Review article “There are 4 futures for CMOs (some better than others),” the authors Mark Bonchek and Gene Cornfield detail what’s plaguing marketing: “we’re entering into a new age of digital transformation. …Today’s consumers and business buyers have more choices and higher expectations than ever before. [Read more…]

A Bad Cold Sales Call

a-bad-cold-sales-call-telemarketers-on-phone

After plopping down in my only unpacked chair, exhausted from a long day of packing and stacking boxes, the phone rings …

“Hello?”

“Hi Mike?” A girl squeaks with a very friendly, yet meek and apologetic voice. “I … I’m so sorry to be bothering you on … on Friday night, I know it’s late and I … I really apologize, but I had to call. I … I hope that’s OK?”

Have you ever spoken with someone so friendly they start to piss you off? “Sir, please, thank you, sir, so kind of you, I really appreciate your time, sir, thank you, sir, my pleasure, absolutely, perfect, fantastic, sir.

This girl was that girl. [Read more…]

How to Sell Products

how-to-sell-products-saleswoman-handing-new-car-keys-to-buyer
So there I was on stage at Georgia Tech along with four other area marketing experts. I was sweating. Not just because it was a thousand degrees in the auditorium, but because I was anxious about the Q&A session that was about to take place in front of 400 students, faculty, and guests.

What would I be asked?

That’s when it happened. A young lady, a marketing student, with blue hair and a black leather jacket asked me, “why do people buy?” [Read more…]

Sales and New Business – Are you hungry?

Every once in a while I turn into a superhero – or a beast.

That’s how it feels anyway.

What do I mean by that?

I get hungry!

Here’s how it happens. I get this feeling in my stomach. It’s like a wildcat stalking its prey. I feel, I know, something is about to happen. I’m about to make something happen. [Read more…]

What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]