Is A Strategic Marketing Plan Really Important?

Strategic Marketing Plan

I have been responsible for many businesses online marketing campaigns over the last 10 years and after 2 years I started to notice that some companies were doing very well online and some companies were not.

It was hard to put my finger on at first because I contributed the difference to budgets, or different industries. But then when I had several clients in similar industries with similar budgets with different results, I knew I had to research it further.
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Marketing: Are You Doing It Wrong?

toy roads representing like marketing opportunities

Mindwhirl has its roots in the web and the experience we gained from working on client projects in the virtual world forced us to realize that when it comes to marketing, most small to medium-sized enterprises (SME) are doing it wrong.

How can we be so sure? Look at the ads that SME’s are producing.

Seriously! Open the yellow pages or the newspaper or a local penny saver type niche paper and tell me how, from looking at the ad, the business separates itself from its competition.

The truth is, you can’t!

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A Strong Brand Is A Big Advantage

brand strategy

In addition to separating your company from your competition, a strong brand also creates, what is known as, “brand equity.” Brand equity is the amount of money that customers are willing to pay just because it’s your brand.

Are BMW’s really worth $55,000 – $100,000? Are Hermes Purse’s really worth $10,000? Are Callaway Drivers really worth $500? [Read more…]

Weekly Web Recap of Marketing Ideas – June 27, 2014

marketing-ideas-weekly-recap-graphic7-25-14

This week’s web recap of marketing ideas includes everything from Facebook Ad Spend, SEO for your Blog, Marketing for Mobile, and Content Marketing.

1. Have you been considering running ad campaigns on Facebook? The data provided in this article will help you understand how spending the right dollar amount on your ads is key to profiting from all your hard work and money you spend advertising on Facebook. The article provides a sweet spot chart to help you completely understand what must be done to make the most from your buck.

>> New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions READ ARTICLE HERE

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Introducing the Encyclopedia of Marketing Tactics

The Encyclopedia of Marketing Tactics
In 1931, Dr. Henry (yes… Henry) Frankenstein exclaimed, “It’s alive! It’s alive!” as Boris Karloff who played Frankenstein’s monster rose from the table.

Well, similarly, every blogger who has ever finished an article and hit publish has remarked, “It’s uhh … live!”

That’s what I just said anyway. Because I just pushed the publish button on a monster!
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