What is a Sales System

I’ve been reading sales books for 25+ years. Wow! That sounds like a long time! Doesn’t feel like it though.

Anyway, some sales books talk about sales systems, but not one ever told me how to actually set one of those things up. You think Frank Bettger in “How I raised myself from Failure to Success in Selling” showed you what to do each day? Did Og Mandingo tell you how to pick up the phone and handle anything? When you learned to swim with the sharks, did you learn how many times you would need to call someone before they would answer the phone? Finally, while you may have heard all kinds of stories about the redhead and realized that a lot of the time you were guilty of “stinking-thinking” did Zig ever tell you what to do today to get more business?

I love every one of these guys. I cut my teeth on their information and they have pumped me up when I needed them. But you know what I really wished I had when I started out? [Read more…]

How to Customize Insightly CRM for Prospecting

In this video I’m going to show you how you can customize Insightly CRM to make it really easy to prospect.

Insightly is one of the easiest CRM’s to use on the market and the best thing about it is really easy to set-up and import contacts.

As far as importing contacts into Insightly CRM goes, it’s dead simple. Just set up the CSV file column names to match the fields in Insightly and importing is 2-clicks and done.

The best part about importing into Insightly CRM is even though you can create different .csv files for Contacts and Organizations, you don’t have to. You can just import Contacts and it will make the Organizations auto-magically. Think that’s not a big deal? Think again! It becomes a huge pain in the ass when you have to do each separately and then associate them afterwords. [Read more…]

How to Market Your Business Now

How to market your business nowIn my last article, The Internet: The Great Disruptor, I explained that the Internet brought a lot of turmoil and upheaval for every industry and business. It made many businesses and products obsolete. It changed the way things have always been done (e.g.Tesla). It even created the ability for new businesses, like Uber and Lyft, to come in and completely upset and undercut the established taxi and limousine services across the world. Especially in countries like the U.K. and France, where they have strict guidelines, certification processes, and laws governing these businesses.

In this article, I’m going to continue with what appears to be pessimistic overtones. The reason is, I want you to see the reality of the situation so you can understand the true context within which your business lives and operates. By the end of this article, you will have gleaned an overview of what you need to do to market your business now. While this article may seem pessimistic, in fact it’s realistic, and designed to allow you to see how business is changing at a meta-level. [Read more…]

How to Build Rapport with Your Marketing

pirate-day570

Ahoy fellow pirate lovers, some of you may know that today is International Talk like a Pirate Day or Pirate Day for short. You’re probably wondering why I would write an article on my business blog about Pirate Day, I mean, what does Pirate Day have to do with marketing? Answer: EVERYTHING! We all resonate with people who like the things we like, whether its football, movies, video games, vacation spots, or annual events, it helps us relate and feel comfortable with each other. [Read more…]

Weekly Web Recap of Marketing Ideas –August 22, 2014

Marketing to the open 24/7 internet

This week’s web recap of marketing ideas includes everything from tracking people, business blogs, open 24/7, and some fresh ideas to be successful.

1. Michael and I have always preached the importance of tracking and measuring, it’s the one sure way to know that what you are doing is working after all. There are many things to track depending on the types of marketing you do. This article explains why tracking people will help you build a better business.

>> The Benefits of Tracking People with Analytics READ ARTICLE HERE

[Read more…]