The Future of Internet Marketing

The Future of Internet Marketing - Predictions for Success

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The Mayan calendar ends on December 21st, 2012. There are many who believe that in one way or another this will be the end of the world as we know it.

For those of us who make our living online, and for our clients, and every business actually, the end of the world as we know it has already taken place.

April 24th, 2012 – the day the Internet changed forever

The end of the world as we know it was named Panda in and Penguin.

The significance of these names is not that they are both black and white animals that start with the letter P. No, the significance is [Read more…]

What is Inbound Marketing?

Inbound Marketing

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For the last 5 or 6 years Bloggers and Internet Marketers have been trying to identify the best ways to make money online.  What they have found to be the most effective has developed a name:

Inbound Marketing.

If you are wondering what inbound marketing is and how you can make use of it, you have come to the right place! I am going to give you everything you need to know in order to start strategizing how you can use inbound marketing.

First, so that you can truly understand, let’s talk about marketing for a minute. [Read more…]

Office Depot – Doing it Wrong

Office Depot is Doing it Wrong

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I called Office Depot today. The phone was answered by a girl who, in a bored tone, said:

“Thank you for calling Office Depot, how may I take care of your business today?”

Uh, take care of my business?

Whatever happened to “how may I help you?”

That always worked well. I don’t think saying “How may I help you?” was broken.

Besides, the problem was that attitude. I don’t think she was qualified to answer the phone, let alone take care of my business. [Read more…]

Marketing – the Art of Bragging and Educating

The other day I was watching CNBC and I saw a commercial by a company named Payden & Rygel – an investment firm in Los Angeles, California.

When you think about the demographic they are trying to reach, the commercial is excellent! I’ve only seen it once. I looked around to try and show you the commercial so I could show how well they use emotion and knowledge of their target market to sell themselves. [Read more…]

Marketing is Communication – You are Always Communicating

Image from Jezebel Magazine July 2012 - Photos by Christina Wedge

Image from Jezebel Magazine July 2012 – Photos by Christina Wedge

The above image is from Jezebel Magazine. Don’t you love it? This guy should realize that there is such a thing as body language.

It’s apparent that he had other things he wanted to do that day. You can almost hear the fight they had right before the picture. [Read more…]