Being an Expert in Your Industry

New York Fashion Week 2012

photo credit: kk+ via photo pin cc

What does it mean to be an expert in your industry?

It means you are the one everyone goes to for answers on your particular product or service.

The big question is: How do I become the expert?

Simple answer: Prove you are an expert by providing detailed information about your product, the history of the product, why it was created, how it can help the consumer and associate your product with other well known products in your industry so the consumer is completely clear about your product, how it works, and what product they currently have that could be upgraded or replaced with your product. Being genuine about your product and your expertise in the field is a must. [Read more…]

Who is Your Customer – Purina Be Happy Food for Dogs and Cats

Be happy pet food by Purina

Yesterday I was browsing through my drive way coupons (you know the ones; they are part of the flyers and the local paper insert thrown in your driveway once a week). Flipping through I was forced to stop by an adorable cartoon dog and cat. It said “Purina Be Happy Brand Pet Foods” with a coupon for both dog and cat food and text that said “at Target”. I thought the ad was unique and adorable. The colors used and the style of the cartoon dog and cat were nothing like I had ever seen in a coupon insert.

I decided then I would purchase the food for my pets the next time I went shopping.

Later that night, I had to run to Target for laundry soap and thought I’d look for the Be Happy food, what I found was surprising, all the Be Happy cat food was gone and there was only two bags of the Be Happy dog food left.  Obviously, the ads stood out to more people than just me.

[Read more…]

Ruby Tuesday’s Marketing says: We don’t have chefs cooking our food

Ruby Tuesday Chef Inspired Commercial Review

Ruby Tuesday has a new commercial out called “Chef Inspired.”

Watch the Ruby Tuesday “Chef Inspired” Commercial here

Wait, what?

Did you hear her say “chef Inspired?”

Chef Inspired? Who’s in the kitchen cooking the entrees? [Read more…]