The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

M5 – You can’t fail at marketing

Hi It’s Michael.

On this weeks M5, I want to talk to you about failure in marketing.

There is none.

When you are marketing, you have to keep your mind in check.

In order to do that, you have to understand that there is no such thing as marketing failure, only marketing feedback. [Read more…]

What the Hell is this, Russia?!? Marketing to SNAP

Snap Programphoto credit: Selbe B via photopin cc

Woonsocket, RI – Where Everybody Eats the Government Cheese

The “federal program that began as a last resort for a few million hungry people, has grown into an economic lifeline for entire towns.”

The program now called SNAP, formerly “Food Stamps” has grown exponentially in the past 4 years. It’s up to $78 Billion a year. BILLION! To put that into perspective, the Golden Gate freaking bridge cost just $1 Billion dollars and took 10 years to build!

The Washington Post wrote an article that explains how one-third of the town gets a portion of $2 million dollars a month in spending power on a SNAP card. On the first day of the month, the money is available, and the food stores in the town all pull out all the stops to attract the SNAP customers their way.

In just one day, the first of each month, $2 million dollars is spent on a months worth of groceries. “Every store has a gimmick” to get the SNAP card wielding customers to spend their, uh the Government’s, um … OUR money. [Read more…]

Why Selecting the Right Customers is Essential to Making Money

abercrombie-and-fitchphoto credit: Mordy Steinfeld via photopin cc

Imagine, a soccer mom headed into the mall to pick up a quick pair of shoes for her 5 year old son, before she has to speed crazily across town to pick up her daughter at softball practice.

She parks, and runs in as fast as she can after getting junior out of the car seat, explaining why they don’t have time to get a juice box. As she rounds the first corner, she comes upon a protest. A protest? At the at the mall?

Yes. It seems that DoSomething.org is upset with Abercrombie & Fitch because they don’t sell XL and XXL clothes. [Read more…]

What is Inbound Marketing?

Inbound Marketing

photo credit: Means-of-Production via photo pin cc

For the last 5 or 6 years Bloggers and Internet Marketers have been trying to identify the best ways to make money online.  What they have found to be the most effective has developed a name:

Inbound Marketing.

If you are wondering what inbound marketing is and how you can make use of it, you have come to the right place! I am going to give you everything you need to know in order to start strategizing how you can use inbound marketing.

First, so that you can truly understand, let’s talk about marketing for a minute. [Read more…]