Video Marketing with YouTube

Youtube Video Marketing

Every minute, there are 72 hours worth of content uploaded to YouTube. That’s a lot of cat videos!

If you want to stand out amidst all this noise, you need to know how to optimize your videos. [Read more…]

M5 – What to Expect from Marketing

On this week’s M5 I want to discuss marketing expectations.

Marketing is a powerful force. It’s the growth engine of a business.

But you have to be clear about what marketing can and cannot do.

A good marketing campaign is capable of bringing in returns of 1,400% or more. . . [Read more…]

M5 – You can’t fail at marketing

Hi It’s Michael.

On this weeks M5, I want to talk to you about failure in marketing.

There is none.

When you are marketing, you have to keep your mind in check.

In order to do that, you have to understand that there is no such thing as marketing failure, only marketing feedback. [Read more…]

Quick Take – Verizon Halloween Commercial Shares A Brilliant Marketing Idea

This year, Verizon created a Halloween commercial that is pretty cute. The whole family traded in their old phones (probably iPhones) for new Androids that have amazing features.

The entire family is dressed in Star Wars costumes, which subconsciously speaks to the power of the phones. Overall, it’s a decent commercial. Not great… but really cute.

And while the commercial has it’s charm, what I really like about it is the marketing suggestion for small business owners who are paying attention. [Read more…]

M5 – Pricing

For our first Mindwhirl Monday Morning Marketing Minute ( M5 for short ), Michael Miller (M2) discusses pricing.

Pricing is extremely important to your business. The wrong pricing strategy, or discounting without strategy will ruin you. However, when done correctly, it will increase your business and you will dominate your marketplace.

In this M5 you’ll understand the 3 ways to grow a business, how pricing affects your speed of growth, how consumers choose between two similar products, and how to stave off commoditization.